Sports Management
Sports Management is a Bachelor Degree program offered by Keiser University in Miami, FL. The program takes 4 Years to complete.
Program Overview
Keiser University’s Bachelor of Science in Sports Management covers the full spectrum of the sports industry. From the day-to-day operations of sports organizations to the strategic marketing decisions that drive ticket sales, sponsorships, and fan engagement, the program prepares students for the real demands of a career in sports management. Students explore sports law, sports finance, sport economics, public relations, and event management through a curriculum grounded in real-world application. The program equips graduates to manage sporting events, oversee sports facilities, represent professional sport organizations, and contribute to the success of everything from local athletic programs to national sports leagues. Sports management professionals trained at Keiser bring both business administration acumen and a deep understanding of what makes sports organizations thrive.
Request More Info Program MissionKeiser University’s Bachelor of Science in Sports Management is designed to provide students with the knowledge and skills required for a career in the sport industry.
Program Goals- Prepare students to be effective leaders
- Empower critical thinkers to use problem solving skills
- Develop learners into skillful communicators who can work with others
- Create resourceful industry professionals with a priority on revenue generation stream
Students must complete all lower division SPM courses before advancing to upper division sports management coursework.
Program HighlightsThe sports management degree program at Keiser University offers both a full 120-credit bachelor’s degree and a 60-credit degree completion option for students who already hold an approved associate degree. An optional Esports Management concentration lets students specialize in one of the most rapidly expanding areas of the global sport industry. A required internship component places students in direct contact with professional sport organizations, sports agencies, and athletic departments.
Estimated Student CostsRequired and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the university’s catalog or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.
Cost of Attendance and Financial Aid Information
Grants, scholarships, and financial aid available for students who qualify. Keiser University provides financial services support and guidance through the financial aid process. The program is offered on campus at multiple Florida locations and online, with flexible scheduling including evening hours.
Career Outcomes
Graduates of Keiser University’s sports management degree programs step into roles across professional sports teams, collegiate athletic departments, sports agencies, and private sports enterprises. The bachelor’s degree in sports management equips graduates with skills in sports marketing, event management, public relations, and business administration. These skills open doors to a broad range of career opportunities across the sports industry. From entry-level positions to management roles, the degree supports career advancement in one of the fastest-growing sectors of the economy.
Career Pathways in Sports Management- Athletic Director
- Sports Marketing Manager
- Sports Event Coordinator
- Facilities Manager
- Sports Agent
- Sports Data Analyst
- Media Relations Assistant
- Sports Marketing Manager
- Team Operations Manager
- Academic Advisor (Athletics)
- Sports Marketing Specialist
- Sponsorship and Sales Manager
- Sport Manager (Intercollegiate Athletics)
Why Choose Keiser University
Gain Job-Ready Skills for a Sports Management Career:
- Sports marketing strategy and campaign planning
- Event management and production coordination
- Public relations and media relations
- Facilities management and venue operations
- Sports law and risk management principles
- Financial management in sports organizations
- Sales techniques and sponsorship development
- Technology and social media applications in sport
- Business management and problem solving skills
- Marketing skills and data-informed decision-making
Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.
Request More InfoFrequently Asked Questions
Can I earn a sports management degree online at Keiser University?
Yes. Keiser University’s Bachelor of Science in Sports Management is available online, giving students the flexibility to attend class and study at their own pace while accessing the same quality curriculum, faculty, and student support available on campus. On-campus formats are also available at Florida campus locations.
What is the difference between the associate, bachelor's, and master's programs in sports management?
An associate degree provides foundational knowledge for entry-level roles in sports organizations. The bachelor’s degree in sports management offers a comprehensive education covering sports marketing, event management, business administration, and can qualify graduates for management-level roles. Students who already hold an associate degree can enter the degree completion program and finish their bachelor’s in approximately 20 months. Keiser also offers a Master of Science in Sport Management and Operations for graduates seeking advanced leadership roles across the sports industry.
What careers can I pursue with a Bachelor of Science in Sports Management?
Graduates pursue roles as athletic directors, sports marketing managers, facilities managers, sports agents, event coordinators, public relations managers, marketing managers, ticket sales managers, sports data analysts, and more. Career opportunities span professional sports teams, collegiate athletic departments, sports agencies, and sports-related enterprises. Roles vary by geographic location and the type of sports organization.
Can I transfer credits from another institution?
Yes, Keiser University accepts transfer credits for undergraduate and graduate-level programs. Our admissions team will work with you to review your transcripts and determine your transfer eligibility. Credits transfer based on several factors including accreditation and course equivalency. Learn more about credit transfer requirements and eligibility requirements.
Is financial aid available for online students?
Absolutely. Online students can access the same financial aid resources as campus-based students, including grants, scholarships, and tuition assistance programs. Learn more about Keiser University’s Financial Services.
Are these programs accredited?
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, master’s, and doctoral degrees. While the Bachelor in Sports Management program does not require programmatic accreditation, it offers a robust curriculum aligned with sports industry needs and professional standards.
What does a sports manager do?
Sports managers handle the business operations of sports organizations, athletic departments, and professional sports teams. Responsibilities may include overseeing marketing campaigns, managing sporting events, negotiating vendor contracts, handling public relations, coordinating ticket sales, and supporting athletic directors in day-to-day decision-making. The scope of the role varies by organization type and geographic location.
How long does it take to earn a sports management degree?
The full Bachelor of Science in Sports Management requires 120 credit hours and takes approximately 40 months to complete for students entering without prior college credit. Students entering the degree completion program with an approved associate degree can finish in approximately 20 months. Contact an academic advisor for a personalized timeline based on transfer credits and course load.
How much does it cost to earn this degree?
Tuition at Keiser University varies by degree program. Keiser offers financial aid, military and veteran benefits, scholarships, and tuition reimbursement to those who qualify. For more detailed cost information, please contact an admissions advisor. Get more information about Keiser University’s tuition and costs.
What courses are required in the Bachelor of Science in Sports Management?
The program includes foundational sports management courses such as:
- Introduction to Sport Management
- Introduction to Sport Marketing
- Sport Public Relations
- Ethical Issues in Sport
- Accounting Principles I
Upper division sports management courses include:
- Governance and Policy in Sport Organizations
- Risk Management
- Venue and Event Management
- Sponsorship and Fund-Raising
- Sport Economics
- Sport Finance
- Strategic Management for Sport Organizations
- Technology and Social Media in Sport
Students also complete a required internship and may pursue an Esports Management concentration. An academic advisor can guide course selection based on your goals and any transfer credits.
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Accreditation
Keiser University holds institutional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), confirming that the university meets rigorous academic standards for awarding associate, bachelor’s, master’s, and doctoral degrees. Learn more about Keiser University accreditation. While the Bachelor of Science in Sports Management doesn’t require programmatic accreditation, it offers a rigorous curriculum aligned with sports industry needs and professional standards.
Required Courses
| Name | Credits |
|---|---|
| Lower Division Sports Management Courses (21.0 credit hours) | |
| Accounting Principles I | 3 |
| Business Law | 3 |
| Introduction to Sport Management | 3 |
| Ethical Issues in Sport | 3 |
| Introduction to Sport Marketing | 3 |
| Sport Public Relations | 3 |
| Statistics | 3 |
| Subtotal | 21 |
| Behavioral/Social Science (3.0 credit hours) | |
| Introduction to Psychology | 3 |
| Sociology | 3 |
| Subtotal | 6 |
| Communications (3.0 credit hours) | |
| Speech Communication | 3 |
| Subtotal | 3 |
| Computers (3.0 credit hours) | |
| Introduction to Computers | 3 |
| Subtotal | 3 |
| Economics (3.0 credit hours) | |
| Microeconomics | 3 |
| Subtotal | 3 |
| English (6.0 credit hours) | |
| English Composition I | 3 |
| English Composition II | 3 |
| Subtotal | 6 |
| Humanities/Fine Arts (3.0 credit hours) | |
| American Literature | 3 |
| English Literature | 3 |
| Subtotal | 6 |
| Mathematics (3.0 credit hours) | |
| College Algebra | 3 |
| College Mathematics | 3 |
| Applications of Mathematics | 3 |
| Subtotal | 9 |
| Natural Science (6.0 credit hours) | |
| General Biology | 3 |
| Advanced Biology | 3 |
| Environmental Science | 3 |
| Human Anatomy and Physiology I | 4 |
| Human Anatomy and Physiology II | 4 |
| General Chemistry | 3 |
| Advanced Chemistry | 3 |
| General Marine Biology | 3 |
| Subtotal | 26 |
| Upper Division Sports Management Courses (36.0 credit hours) | |
| Sport in American Life | 3 |
| Governance & Policy in Sport Organizations | 3 |
| Selling in Sport Management | 3 |
| Risk Management | 3 |
| Venue and Event Management | 3 |
| Sponsorship & Fund-Raising | 3 |
| Technology & Social Media in Sport | 3 |
| Sport Economics | 3 |
| Sport Finance | 3 |
| Strategic Management for Sport Organizations | 3 |
| Sport Management Internship IV | 6 |
| Subtotal | 36 |
| Upper Division Esports Management Concentration (18.0 credit hours) | |
| Introduction to Esports Management | 3 |
| Esports Technology & Production | 3 |
| Esports Governance & Legal Issues | 3 |
| Esports Event Management & Production | 3 |
| Esports Performance Management | 3 |
| Esports Consumerism | 3 |
| Subtotal | 18 |
| Upper Division General Education Courses (9.0 credit hours) | |
| Professional Writing | 3 |
| Critical Thinking | 3 |
| Intermediate Statistics | 3 |
| Subtotal | 9 |
| Program Total | 146 |
