Sports Management

Bachelor Degree
Miami
Apply for theStart Date
Accreditation
SACSCOC
Southern Association of Colleges and Schools Commission on Colleges
Program Duration
Keiser University publishes this program as 120 credit hours.
Modality
Keiser University offers this program online, on campus, or in a hybrid format.
Cost
Keiser University charges $12,408 per 16-week semester at full-time load and publishes no total for this program.
Application Fee
A one-time application fee of $55 is charged on enrollment, along with a one-time registration fee of $145.
Financial Aid
Keiser University is eligible to participate in Federal Title IV financial aid programs, including grants and federal student loans.

Sports Management is a Bachelor Degree program offered by Keiser University in Miami, FL. The program takes 4 Years to complete.

Program Overview

Keiser University’s Bachelor of Science in Sports Management covers the full spectrum of the sports industry. From the day-to-day operations of sports organizations to the strategic marketing decisions that drive ticket sales, sponsorships, and fan engagement, the program prepares students for the real demands of a career in sports management. Students explore sports law, sports finance, sport economics, public relations, and event management through a curriculum grounded in real-world application. The program equips graduates to manage sporting events, oversee sports facilities, represent professional sport organizations, and contribute to the success of everything from local athletic programs to national sports leagues. Sports management professionals trained at Keiser bring both business administration acumen and a deep understanding of what makes sports organizations thrive.

Request More Info Program Mission

Keiser University’s Bachelor of Science in Sports Management is designed to provide students with the knowledge and skills required for a career in the sport industry.

Program Goals
  1. Prepare students to be effective leaders
  2. Empower critical thinkers to use problem solving skills
  3. Develop learners into skillful communicators who can work with others
  4. Create resourceful industry professionals with a priority on revenue generation stream
Prerequisites

Students must complete all lower division SPM courses before advancing to upper division sports management coursework.

Program Highlights

The sports management degree program at Keiser University offers both a full 120-credit bachelor’s degree and a 60-credit degree completion option for students who already hold an approved associate degree. An optional Esports Management concentration lets students specialize in one of the most rapidly expanding areas of the global sport industry. A required internship component places students in direct contact with professional sport organizations, sports agencies, and athletic departments.

Estimated Student Costs

Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the university’s catalog or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.

Cost of Attendance and Financial Aid Information

Grants, scholarships, and financial aid available for students who qualify. Keiser University provides financial services support and guidance through the financial aid process. The program is offered on campus at multiple Florida locations and online, with flexible scheduling including evening hours.

Career Outcomes

Graduates of Keiser University’s sports management degree programs step into roles across professional sports teams, collegiate athletic departments, sports agencies, and private sports enterprises. The bachelor’s degree in sports management equips graduates with skills in sports marketing, event management, public relations, and business administration. These skills open doors to a broad range of career opportunities across the sports industry. From entry-level positions to management roles, the degree supports career advancement in one of the fastest-growing sectors of the economy.

Career Pathways in Sports Management
  • Athletic Director
  • Sports Marketing Manager
  • Sports Event Coordinator
  • Facilities Manager
  • Sports Agent
  • Sports Data Analyst
  • Media Relations Assistant
  • Sports Marketing Manager
  • Team Operations Manager
  • Academic Advisor (Athletics)
  • Sports Marketing Specialist
  • Sponsorship and Sales Manager
  • Sport Manager (Intercollegiate Athletics)

Why Choose Keiser University

Gain Job-Ready Skills for a Sports Management Career:

  • Sports marketing strategy and campaign planning
  • Event management and production coordination
  • Public relations and media relations
  • Facilities management and venue operations
  • Sports law and risk management principles
  • Financial management in sports organizations
  • Sales techniques and sponsorship development
  • Technology and social media applications in sport
  • Business management and problem solving skills
  • Marketing skills and data-informed decision-making

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

Request More Info

Frequently Asked Questions

Can I earn a sports management degree online at Keiser University?

Yes. Keiser University’s Bachelor of Science in Sports Management is available online, giving students the flexibility to attend class and study at their own pace while accessing the same quality curriculum, faculty, and student support available on campus. On-campus formats are also available at Florida campus locations.

What is the difference between the associate, bachelor's, and master's programs in sports management?

An associate degree provides foundational knowledge for entry-level roles in sports organizations. The bachelor’s degree in sports management offers a comprehensive education covering sports marketing, event management, business administration, and can qualify graduates for management-level roles. Students who already hold an associate degree can enter the degree completion program and finish their bachelor’s in approximately 20 months. Keiser also offers a Master of Science in Sport Management and Operations for graduates seeking advanced leadership roles across the sports industry.

What careers can I pursue with a Bachelor of Science in Sports Management?

Graduates pursue roles as athletic directors, sports marketing managers, facilities managers, sports agents, event coordinators, public relations managers, marketing managers, ticket sales managers, sports data analysts, and more. Career opportunities span professional sports teams, collegiate athletic departments, sports agencies, and sports-related enterprises. Roles vary by geographic location and the type of sports organization.

Can I transfer credits from another institution?

Yes, Keiser University accepts transfer credits for undergraduate and graduate-level programs. Our admissions team will work with you to review your transcripts and determine your transfer eligibility. Credits transfer based on several factors including accreditation and course equivalency. Learn more about credit transfer requirements and eligibility requirements.

Is financial aid available for online students?

Absolutely. Online students can access the same financial aid resources as campus-based students, including grants, scholarships, and tuition assistance programs. Learn more about Keiser University’s Financial Services.

Are these programs accredited?

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, master’s, and doctoral degrees. While the Bachelor in Sports Management program does not require programmatic accreditation, it offers a robust curriculum aligned with sports industry needs and professional standards.

What does a sports manager do?

Sports managers handle the business operations of sports organizations, athletic departments, and professional sports teams. Responsibilities may include overseeing marketing campaigns, managing sporting events, negotiating vendor contracts, handling public relations, coordinating ticket sales, and supporting athletic directors in day-to-day decision-making. The scope of the role varies by organization type and geographic location.

How long does it take to earn a sports management degree?

The full Bachelor of Science in Sports Management requires 120 credit hours and takes approximately 40 months to complete for students entering without prior college credit. Students entering the degree completion program with an approved associate degree can finish in approximately 20 months. Contact an academic advisor for a personalized timeline based on transfer credits and course load.

How much does it cost to earn this degree?

Tuition at Keiser University varies by degree program. Keiser offers financial aid, military and veteran benefits, scholarships, and tuition reimbursement to those who qualify. For more detailed cost information, please contact an admissions advisor. Get more information about Keiser University’s tuition and costs.

What courses are required in the Bachelor of Science in Sports Management?

The program includes foundational sports management courses such as:

  • Introduction to Sport Management
  • Introduction to Sport Marketing
  • Sport Public Relations
  • Ethical Issues in Sport
  • Accounting Principles I

Upper division sports management courses include:

  • Governance and Policy in Sport Organizations
  • Risk Management
  • Venue and Event Management
  • Sponsorship and Fund-Raising
  • Sport Economics
  • Sport Finance
  • Strategic Management for Sport Organizations
  • Technology and Social Media in Sport

Students also complete a required internship and may pursue an Esports Management concentration. An academic advisor can guide course selection based on your goals and any transfer credits.

Students Testimonials

Keiser University has always supported me in every aspect of my life. Athletically, they have provided top-notch coaches, athletic trainers, and strength coaches who truly helped mold and build me into the player that I am today. Academically, my professors brought out the best in me and constantly made me think critically in real-world situations, and professionally, my professors truly prepared me for my current job. Every task I am given, I can think back to my time at KU and think of an assignment or discussion that I had.

Kennedy Foster
Kennedy Foster
Sports Management Graduate

I picked Keiser because, first of all, it’s a school sports management, so I knew that there would be a higher focus of that here, and I knew I could get the best education that I wanted to have if I attended.

Antigonie Sanabria
Antigonie Sanabria
Sports Management student

Tom Buchanan, a military veteran and nursing student, says Keiser helped him transition into a meaningful healthcare career where he could continue serving his community. He appreciates the strong support available to veterans, including a dedicated VA adviser who is responsive, helpful, and committed to ensuring students fully use the benefits they earned through service.

Tom Buchanan
Tom Buchanan
Keiser University Nursing Student

“I know that when I go for a job interview and I have Keiser University on my resume that I am going to get the job.”

Ryan G
Ryan G
Culinary Arts Graduates

Audrey Chouraqui Azoulay , a Cinematic Arts program graduate, has shared her positive experience. She expressed gratitude to her professors, Samantha Kountz and Jean Jacques, for their encouragement and support during her studies. Her story highlights a passion for film production and acknowledges the program’s contribution to her success.

Audrey Chouraqui Azoulay
Audrey Chouraqui Azoulay
Cinematic Arts program graduate

The environment is friendly. The instructors really actually care about how you are going to get your degree. Keiser was a great fit.

Kadeshia Rose
Kadeshia Rose
Keiser University Software Engineering Student

Being able to solve problems and try to figure out what exactly happened and try to help whoever is the victim is amazing. In a smaller classroom setting you have more time with your teacher. A lot of times you’re just a name on a paper in a bigger class but in Keiser’s smaller classes format, it’s a little more personable, and one class at a time is very helpful.

Lee Tamburro
Lee Tamburro
Crime Scene Technology student

I chose Keiser because of a good friend of mine. She graduated last year and hearing all the good things about the program really made a difference. And this is possibly the best school experience I’ve had. Your teachers know your name. They know your personality. They know what to expect of you. Honestly, they push you to be the best version of yourself.

Amya Black
Amya Black
Culinary Arts, AS degree student

Keiser University is one big giant family and I feel that I’ve I learned a lot more here than I would on a traditional campus. This university has changed my life; I’m more assertive, I am completing tasks more efficiently, and I’ve learned a whole lot about it and cyber security.

Marcus Walton
Marcus Walton
Keiser University Cybersecurity student

What I love about Keiser is the fact that there’s intimate class sizes, teachers that actually care about what you’re going to school for and they have real life experience; they’re going to be there for you throughout your journey; it’s not just you see that teacher one time and you’re done.

Haley Roberge
Haley Roberge
BS in Forensic Investigations graduate

I heard about Keiser University through a battle buddy that I was overseas with in the military. For me school was tough; the more one-on-one attention at Keiser helped me a lot and the teachers that seemed to reach out to you and care. I think that little push right there kept me dedicated. I became a gym owner because I got the skills I needed at Keiser.

Will Doyle
Will Doyle
Sports Medicine & Fitness Technology Graduate

Hands On, Practical Instruction. We have incredible instructors who are very knowledgeable in this field.

Alex Avila
Alex Avila
Sports Medicine & Fitness Technology Student

I chose to study at Keiser University because they offer the accelerated nursing program which I could get my BS in in 16 months. They push us to do our best and they’re very fixated on us passing all of our classes and understanding the concepts. And they really prepare us well for the NCLEX exam.

Jacvelyne Michel
Jacvelyne Michel
Keiser University Nursing Student

I’m Samuel Fernandes of Keiser University. I’m currently enrolled as a student under the animation and game design bachelors and I enjoy with my whole heart right now. I came to Keiser because it welcomes people and it was very warm and inviting. It allowed me to create the world I want. Here at Keiser, if you want to create world environments, if you want to enlist in characters, the game design program here is perfect.

Samuel Fernandes
Samuel Fernandes
Animation and Game Design student – Keiser University

Jillian Bellis, a nursing student, says Keiser University gave her the opportunity to return to school and pursue her lifelong passion for nursing. She highlights key benefits of Keiser, including flexible pathways for adult learners and career changers, supportive programs designed for students at different life stages, and the chance to pursue meaningful, career-focused education later in life.

Jillian Bellis
Jillian Bellis
Keiser University Nursing Student

Seeing Keiser nurses out in the field – Keiser pushes out good nurses. So, I know I’m going to be prepared once I step out of the program.

Solange Mondesir
Solange Mondesir
Keiser University College of Nursing Student

Keiser University provided me with the foundation to turn ambition into action, equipping me with the discipline, purpose, and support necessary to make a lasting impact. The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology, while advancing my career as a Board-Certified Behavior Analyst for Behavioral Pedestal LLC and Spring Health ABA.

Kiefer Suau
Kiefer Suau
Bachelor of Science in Software Engineering graduate

I was an active reservist and wanted to enter nursing. Keiser University provided me with new opportunities to do much more in life.

Brian Mardy, RN
Brian Mardy, RN
Associates of Science Degree in Nursing

I learned a lot about my subject field while attending Keiser. All my teachers continually promoted success and successful thinking, and my peers helped me to a higher standard than others because they knew I could achieve more.

Gaelen Przybylowicz
Gaelen Przybylowicz
Keiser University B.S. in Law Enforcement Operations – Forensics Concentration Graduate

KU taught me how to thoroughly do an investigation, read a police report, and understand crime scenes and photos of crime scenes along with any other evidentiary items. I really loved the classes in our program as well as being able to focus on one class a month. It allowed me to learn more.

Christy Marek
Christy Marek
Keiser University B.S. in Law Enforcement Operations Graduate

“My experience at Keiser has been incredible, especially because of the small class sizes—they’re really catered to us and make learning more personal and engaging. As a veteran, I was worried about adjusting back to a structured routine, but the campus made that transition much easier. Overall, this campus has truly become like a family to me.”

Brandon Alexander Presley
Brandon Alexander Presley
Legal Studies Student

I cannot thank Keiser University enough for the experience and the learning opportunities I have had here. I never thought that at 20 years old, I would be halfway through my bachelor’s degree and working full-time as a medical assistant.

Sarah S.
Sarah S.
Keiser University Medical Assisting Graduate

“I have had the experience of dealing with classes that accommodated my schedule of being a full-time employee as well as a full-time mother of three. The hands-on experience and the knowledge received was outstanding. I was elated by the amount of information I received in such a short period of time.”

Quondra B.
Quondra B.
Keiser University Medical Assisting Graduate

“Choosing Keiser was instrumental because they offered small class sizes and the faculty provided one-on-one time with all of the students. Being in an online program, it is essential to have someone accessible to you and the faculty was always there when we needed them. I was also impressed at the structure, organization and curriculum for the program at Keiser.”

Osmara Cailam
Osmara Cailam
Master of Science in Nursing Graduate

“Keiser University provided me with everything I needed for my future career as a licensed Florida Bar Attorney. While at KU I retained an Associates Degree in the Paralegal Studies Program. The Program helped me develop not only the essential skills a paralegal is required to hold but also long-term practical and professional skills.”

Arisnelvys Gonzalez, JD
Arisnelvys Gonzalez, JD
Paralegal Studies Graduate

“The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.”

Justin Pugh
Justin Pugh
Full Stack Engineer

“When I first enrolled, I was new to the online educational environment and nervous as to how the experience would go. Keiser University has a knack for selecting educators who are perfect for this method of instruction, which allowed me and my fellow classmates to get up to speed quickly.”

John F. Phelan
John F. Phelan
Fire Chief – Mashpee, MA

“KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program. I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.”

Wayne Webb
Wayne Webb
Criminal Justice Graduate

“At Keiser University we’re here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.”

Emily Emilov
Emily Emilov
Forensic Investigations Graduate

“Because of the experiences I had at Keiser, along with the contacts I made, I made great progress throughout my career already. I thoroughly enjoyed the quality of my education at KU.”

Ayden Przybylowicz
Ayden Przybylowicz
Associate of Science in Culinary Arts Graduate

“The C & I program at Keiser University is one of the best PhD programs, offering student-center learning and student-first learning. KU provided the rigor and growth I needed to be prepared for my future endeavors.”

Jennifer Kotzur
Jennifer Kotzur
Curriculum and Instruction, PhD

“I chose Keiser University because I was looking for a local University that was flexible and suited my needs as a parent and full-time RN. The weekly live interactions with the professors were a definite plus. The tuition was reasonable and less than other Universities. Keiser University’s motto, “purity, truth, wisdom” was honored by the commitment of the nursing faculty to the students.”

Marie Boone
Marie Boone
Family Nurse Practitioner, MSN

“My name is Javier Araki, and I’m in the nursing program at Keiser University. What stands out most to me is their students-first approach. Everything is centered on preparing us for the real-world demands of the field. The faculty and staff genuinely support you and help in every way they can. Because of that environment, I truly feel empowered and confident about my future in nursing.”

Javier Araque
Javier Araque
Keiser University’s College of Nursing

“I am forever grateful to have been a part of the Keiser Sports Management program! Not only did I gain professional momentum to kickstart my career, I received help from professors that truly care about their students and made great friends along the way.”

Anthony Alber
Anthony Alber
KU Sport Management and Operations, MS Graduate

“My instructors weren’t interested in just teaching. They were invested in every single student. They were invested in me. I’m proud to say I went to Keiser University, if for no other reason, because of my personal and professional development my instructors brought me.”

Ryan Bushey
Ryan Bushey
Content and Media Production

“I really enjoyed the small class sizes and having an advisor at the campus who was able to guide me when I needed advice. I could take the program online, which helped tremendously as I was staying home with my children. Being able to do my schoolwork on my own timetable helped me to be accessible for my children and my husband.”

Danna Murphy
Danna Murphy
Master of Science in Nursing Graduate

“The Family Nurse Practitioner Program at Keiser University is an excellent program managed by a group of dynamic and dedicated professional educators. During my time at Keiser University, there was never a moment when I felt alone or lost. The support and guidance of my instructors were instrumental in accomplishing my professional goals and certification.”

Jane Krolewski
Jane Krolewski
Master of Science in Family Nurse Practitioner Graduate

“The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology.”

Kiefer Suau
Kiefer Suau
Software Engineering Graduate

“Keiser was one of the best choices I made for culinary school but you must put in the time, show up, and listen to your chefs.“

Jada Vidal
Jada Vidal
Culinary Arts Graduate

Once I graduated, I found a job right out of college within my degree. I now proudly work for the Florida Department of Juvenile Justice.

Heather S
Heather S
Keiser University Criminal Justice Graduate

When I came to Keiser University, I had no idea what I was capable of doing. I knew if I made good grades and worked hard, it would look good on my resume. It would also show my girls how important an education was. So, I worked hard. KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program…I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.

Wayne W.
Wayne W.
Keiser University Criminal Justice graduate

Liska said he chose the Keiser University Fire Science program because of the professors’ real-life experiences in the field and the convenience of the one-class-at-a-time and one-class-per-month schedule. “You’ve got to find a way to balance things and Keiser was very beneficial in providing me that balance.”

Jason Liska
Jason Liska
Keiser Graduate and Lake County Fire Fighter and Paramedic

I loved that Keiser University focused on one class per month. I feel I gained a lot from this because there were no distractions from other subjects in the same period of time. I found the information for each subject was better retained this way. In addition, my professors were always available for one-on-one help which is nearly unheard of in a large university or state college.

Desiree James
Desiree James
Keiser University Diagnostic Medical Sonography Graduate

My time at Keiser gave me hands-on experience teaching golf and great mentors to look up to.

Deanna Confessore
Deanna Confessore
Deanna Confessore – Golf Management graduate – Keiser University

“Huge gratitude towards Keiser University, you know, I was a golf enthusiast and wanted to get into the game. And it was a perfect school that opened its doors to me, let me in, and showed me the ropes. And their guidance and education, and not to mention mentorship, even after I graduated, has really propelled me into the professional I am today.”

Jason Loomis
Jason Loomis
Executive Director at Great River Golf Club.
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Location

Miami
2101 NW 117th Ave
Miami, FL 33172

Accreditation

Keiser University holds institutional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), confirming that the university meets rigorous academic standards for awarding associate, bachelor’s, master’s, and doctoral degrees. Learn more about Keiser University accreditation. While the Bachelor of Science in Sports Management doesn’t require programmatic accreditation, it offers a rigorous curriculum aligned with sports industry needs and professional standards.

Required Courses

NameCredits
Lower Division Sports Management Courses (21.0 credit hours)
Accounting Principles I3
Business Law3
Introduction to Sport Management3
Ethical Issues in Sport3
Introduction to Sport Marketing3
Sport Public Relations3
Statistics3
Subtotal21
Behavioral/Social Science (3.0 credit hours)
Introduction to Psychology3
Sociology3
Subtotal6
Communications (3.0 credit hours)
Speech Communication3
Subtotal3
Computers (3.0 credit hours)
Introduction to Computers3
Subtotal3
Economics (3.0 credit hours)
Microeconomics3
Subtotal3
English (6.0 credit hours)
English Composition I3
English Composition II3
Subtotal6
Humanities/Fine Arts (3.0 credit hours)
American Literature3
English Literature3
Subtotal6
Mathematics (3.0 credit hours)
College Algebra3
College Mathematics3
Applications of Mathematics3
Subtotal9
Natural Science (6.0 credit hours)
General Biology3
Advanced Biology3
Environmental Science3
Human Anatomy and Physiology I4
Human Anatomy and Physiology II4
General Chemistry3
Advanced Chemistry3
General Marine Biology3
Subtotal26
Upper Division Sports Management Courses (36.0 credit hours)
Sport in American Life3
Governance & Policy in Sport Organizations3
Selling in Sport Management3
Risk Management3
Venue and Event Management3
Sponsorship & Fund-Raising3
Technology & Social Media in Sport3
Sport Economics3
Sport Finance3
Strategic Management for Sport Organizations3
Sport Management Internship IV6
Subtotal36
Upper Division Esports Management Concentration (18.0 credit hours)
Introduction to Esports Management3
Esports Technology & Production3
Esports Governance & Legal Issues3
Esports Event Management & Production3
Esports Performance Management3
Esports Consumerism3
Subtotal18
Upper Division General Education Courses (9.0 credit hours)
Professional Writing3
Critical Thinking3
Intermediate Statistics3
Subtotal9
Program Total146
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Sports Management
Keiser University · Miami, FL