Sports Management

Keiser University’s Bachelor of Science in Sports Management covers the full spectrum of the sports industry. From the day-to-day operations of sports organizations to the strategic marketing decisions that drive ticket sales, sponsorships, and fan engagement, the program prepares students for the real demands of a career in sports management. Students explore sports law, sports finance, sport economics, public relations, and event management through a curriculum grounded in real-world application. The program equips graduates to manage sporting events, oversee sports facilities, represent professional sport organizations, and contribute to the success of everything from local athletic programs to national sports leagues. Sports management professionals trained at Keiser bring both business administration acumen and a deep understanding of what makes sports organizations thrive.

Program Mission

Keiser University’s Bachelor of Science in Sports Management is designed to provide students with the knowledge and skills required for a career in the sport industry.

Program Goals

1. Prepare students to be effective leaders
2. Empower critical thinkers to use problem solving skills
3. Develop learners into skillful communicators who can work with others
4. Create resourceful industry professionals with a priority on revenue generation stream

Prerequisites

Students must complete all lower division SPM courses before advancing to upper division sports management coursework.

Program Highlights

The sports management degree program at Keiser University offers both a full 120-credit bachelor’s degree and a 60-credit degree completion option for students who already hold an approved associate degree. An optional Esports Management concentration lets students specialize in one of the most rapidly expanding areas of the global sport industry. A required internship component places students in direct contact with professional sport organizations, sports agencies, and athletic departments.

Estimated Student Costs

Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.

Accreditation Statuses

Keiser University holds institutional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), confirming that the university meets rigorous academic standards for awarding associate, bachelor’s, master’s, and doctoral degrees. . While the Bachelor of Science in Sports Management doesn’t require programmatic accreditation, it offers a rigorous curriculum aligned with sports industry needs and professional standards.

Gain Job-Ready Skills for a Sports Management Career:

• Sports marketing strategy and campaign planning
• Event management and production coordination
• Public relations and media relations
• Facilities management and venue operations
• Sports law and risk management principles
• Financial management in sports organizations
• Sales techniques and sponsorship development
• Technology and social media applications in sport
• Business management and problem solving skills
• Marketing skills and data-informed decision-making

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

Admission includes Keiser University's general requirements plus any program-specific requirements listed below, followed by the university’s application process.

Transfer credit. Credit for courses completed at another institution is subject to approval by Keiser University’s Dean of Academic Affairs, and those courses must be similar in content and duration to the courses in this program. Keiser University requires that a student complete at least the final 25% of a program through the University; active duty, reservist and National Guard service members may complete that 25% at any point in the program. Official transcripts must reach Keiser University by the end of the student’s first semester, and Keiser University makes no blanket promise to accept credits from any other institution.

Keiser University students take one class at a time. Keiser University term lengths are 4-week, 8-week and 16-week.

Keiser University publishes this program as approximately 40 months and 120 credit hours.

Keiser University lists this program as available on campus and Online.

Tuition is charged per 16-week semester according to the credit hours scheduled.

Keiser University charges tuition per 16-week semester according to the number of credit hours scheduled, not per program. The rates below are the university’s published Tuition and Fee Disclosure, effective Fall Semester 2026, and are subject to annual review.

Required fees

• Application fee — $55.00, one time on enrollment
• Registration fee — $145.00, one time on enrollment
• Education fee — $550.00 per semester, for programmatic participation and facilities resources

Other fees are charged per occurrence: withdrawal $100.00, re-entry $150.00, transcript $5.00, student ID replacement $15.00, returned check $35.00, late payment $10.00 and library late fee $10.00. Clinical, licensure, professional skill development and technical fees vary by program.

Financial aid

Keiser University participates in federal Title IV financial aid. Students seeking aid complete the FAFSA using the university’s federal school code, 015159.

The curriculum blends core business disciplines with sports-specific coursework, moving from foundational lower-division courses to upper-division study in sport economics, finance, venue and event management, risk management, and strategic management for sport organizations. A representative course sequence is shown below.

Graduates of Keiser University’s sports management degree programs step into roles across professional sports teams, collegiate athletic departments, sports agencies, and private sports enterprises. The bachelor’s degree in sports management equips graduates with skills in sports marketing, event management, public relations, and business administration. These skills open doors to a broad range of career opportunities across the sports industry. From entry-level positions to management roles, the degree supports career advancement in one of the fastest-growing sectors of the economy.

Career Pathways in Sports Management

• Athletic Director
• Sports Marketing Manager
• Sports Event Coordinator
• Facilities Manager
• Sports Agent
• Sports Data Analyst
• Media Relations Assistant

• Sports Marketing Manager
• Team Operations Manager
• Academic Advisor (Athletics)
• Sports Marketing Specialist
• Sponsorship and Sales Manager
• Sport Manager (Intercollegiate Athletics)

Placement Rate

Keiser University publishes the following in its 2025 Undergraduate Placement Rates report for BS Sports Management.

Keiser University’s notes on this report: “Does not include international campuses.” “Report as of April 2026, 16.43% has been verified through 3rd party.”

Although Keiser University provides employment placement assistance, it cannot promise or guarantee employment.

How to Apply

1. Submit your online application
2. Speak with an admissions advisor
3. Provide transcripts or transfer credits
4. Enroll and choose your start date

Keiser University’s sports management programs prepare students for careers across the full spectrum of the sports industry. With flexible online and on-campus options, small class sizes, and a curriculum built around the real demands of sports organizations, the Bachelor of Science in Sports Management gives students the skills to compete for career opportunities in athletic administration, sports marketing, event management, and sports business. Whether you are a recent high school graduate, a career changer, a working professional, or a military veteran seeking career advancement, Keiser’s sport management degree program supports your goals from enrollment through graduation.