Advertising is a Bachelor Degree program offered by Academy of Art University in San Francisco, CA. The program takes 120 units to complete, with a total tuition of $163,920.
Program Overview
Develop the artistic and technical skills you need to enjoy a career in advertising as an art director, copywriter, or creative strategist. Work independently and collaboratively to create a dynamic portfolio.
Advertising moves at warp speed. Our environment is built to keep pace.
On campus, you’ll work in facilities that mirror the workflow of top agencies. Online, you’ll collaborate through dynamic platforms and learn from the same award-winning faculty as on-campus students.
In Future Agency, you’ll go even further. You’ll work with real clients like Adobe, Apple, and CBS, creating campaigns that move from concept to final presentation. The experience is immersive, the stakes are real, and your portfolio will prove you are ready for today’s and tomorrow’s advertising worlds.
What sets this Program apart
Step into the future of advertising in Academy of Art University’s STEM-designated program. Our hands-on, project-based curriculum runs at the speed of a real agency and is taught by award-winning industry professionals
You’ll master art direction, design, copywriting, and production across every medium: social, print, online video, billboards, radio, websites, TV—even games. You’ll harness the power of generative AI tools like MidJourney, Firefly, ElevenLabs, ChatGPT, and more, learning to use them ethically and strategically to accelerate ideas.
By graduation, you’ll have a portfolio that shows you can create across all media with work that inspires, persuades, and moves people.
Admission Requirements and Process
Academy of Art University maintains an inclusive admissions policy for all undergraduate programs. Previous experience with art and design is not required for admission, and students of all skill levels are encouraged to apply. Academy of Art University requires undergraduate applicants to have a high school diploma from an accredited or state-approved high school, or its equivalent. The university does not require or administer an ability-to-benefit examination for admission.
General Requirements
- High school diploma or equivalentAcademy of Art University requires undergraduate applicants to have a high school diploma from an accredited or state-approved high school, or its equivalent.
- Proof of secondary school completionSubmit an official or unofficial high school transcript indicating graduation or GED documentation, a transcript showing a conferred Associate or Bachelor’s degree, a signed Home…
- Application and feeComplete the undergraduate application and pay the $50 non-refundable application fee, which is required to process an application.
- Transcript deadlineTranscripts and/or diplomas must be received by the start of the student’s first semester at Academy of Art University.
- No portfolio requiredPrevious experience with art and design is not required for admission, and students of all skill levels are encouraged to apply.
- Transfer creditTransfer evaluation transcripts must be submitted by the end of the student’s first semester; coursework presented for transfer must be completed with a letter grade of "C" or…
Application Process
- 1Meet with an Admissions SpecialistSchedule a meeting with one of our admissions specialists. They’ll guide you to the school and program that best fits your goals and help you navigate the application process.
- 2Apply for admissionComplete the undergraduate application and pay the $50 non-refundable application fee. Provide your social security number on your admissions application so your financial aid can be processed.
- 3Submit proof of high school completionSend your high school transcript, GED documentation or other accepted proof of secondary school completion; it must be received by the start of your first semester.
- 4File the FAFSAComplete the FAFSA online at studentaid.gov and use Academy of Art University’s Federal School ID Number: 007531.FAFSA Code for San Francisco Campus: 007531
- 5Complete your financial aid planMeet with Student Financial Services to review your financial options, then accept or decline your financial aid awards in the Student Portal.
Program Schedule
Start dates. Spring 2027 semester starts 2/3/2027 (application deadline 1/25/2027); Summer 2027 starts 6/21/2027 (deadline 6/14/2027); Fall 2027 starts 9/8/2027 (deadline 8/30/2027).
Undergraduate students must carry a minimum study load of 12 units per semester to be considered as full-time students. Students are expected to attend summer semesters to meet their scheduled completion date.
On-site classes are offered Monday through Saturday in time blocks of 8am-11am, 11am-2pm, 2pm-5pm and 5pm-8pm, with Saturday classes from 9:30am-12:30pm and 1pm-4:30pm.
- February 03rd, 2027
- June 21st, 2027
- September 08th, 2027
Cost of Attendance and Financial Aid Information
Tuition. Undergraduate tuition for Fall 2026–Summer 2027 is $1,366 per unit for domestic students ($1,682 per unit for international students); tuition is the same for both on-campus and online classes. This 120-unit program’s tuition is $163,920 for domestic students.
Fees.
- Application Fee: $50 (one-time, nonrefundable)
- Registration Fee: $50 per semester (nonrefundable after the cancellation period)
- Enrollment Fee: $95 for first-term domestic students, charged in lieu of the $50 registration fee ($100 for international students)
- Student Activity Fee: $30 per semester, on-site only; waived for students taking all courses online
- Student Tuition Recovery Fund: $0
- Course fees vary by course; fees may be different for on-campus sections and online sections
- Materials/Supplies: $545 average per semester
Estimated total program cost for a full-time, onsite, domestic student (effective fall semester 2026): application fee $50, enrollment fee $95, registration fees $550, student activity fees $360, estimated course fees $3,689–$9,466, for an estimated $168,664–$174,441 due for the entire program.
Payment options. Academy of Art offers many different ways to help you structure your payments, including interest-free installment plans and pre-payment options. The installment plan enables students to pay their tuition in four separate payments during Fall and Spring and two separate payments for Summer.
Financial aid. Aid available to undergraduates includes Cal Grants for eligible California residents, Pell Grants (eligible undergraduate students, first AA/BA/BS/BFA, and eligible education certificate candidates), FSEOG, Federal Work Study, Direct Stafford Loans and Direct Parent PLUS Loans. Complete the FAFSA using Academy of Art University’s Federal School ID Number: 007531.
Military and veterans. The Academy processes the Post-9/11 GI Bill® (Chapter 33), the Yellow Ribbon Program, Montgomery GI Bill® (Chapters 30 and 1606), Veteran Readiness & Employment (Chapter 31), DEA (Chapter 35), Military Tuition Assistance and MyCAA.
Net Price Calculator. Estimate your cost with the Academy of Art University Net Price Calculator: https://npc.collegeboard.org/student/app/academyart
Living expenses. The cost of attendance budget includes the costs of tuition and fees, books, supplies, monthly allowances for room and board, transportation to and from school, and personal expenses such as clothes. Estimates of (Monthly) Living Expenses, 2026-2027:
- Food & Housing: $1,393 (student living with parents); $2,729 (student not living with parents); $4,133 (student living on campus, avg.)
- Personal Expenses: $507; $634; $441
- Transportation: $134; $184; $154
Federal student loan debt. From the program’s School Performance Fact Sheet:
- Most recent three year cohort default rate, as reported by the United States Department of Education: 2023: 0%; 2024: 0%.
- The percentage of enrolled students in 2023/2024 receiving federal student loans to pay for this program: 2023: 34%; 2024: 37%.
- The percentage of graduates in 2023/2024 who took out federal student loans to pay for this program: 2023: 50%; 2024: 11%.
- The average amount of federal student loan debt of 2023/2024 graduates who took out federal student loans at this institution: 2023: $14,395; 2024: $14,864.
Curriculum
Bachelor of Fine Arts (BFA) Degree – Core Classes.
This program is available online and on campus.
Unit Requirements.
- Core: 24 units
- Sophomore Portfolio: 3 units
- Senior Portfolio: 3 units
- Major: 39 units
- Electives: 9 units
- Liberal Arts: 42 units
- Total: 120 units
BFA Advertising Degree Requirements.
- Minimum grade of C- in all major coursework.
- Minimum 2.0 GPA and the following general education requirements:
- 4 Art Historical Awareness courses
- 1 Creative Ideation course
- 1 Written Communication: Critical Thinking course
- 1 Historical Awareness course
- 1 Quantitative Literacy course
- 1 Cultural Ideas & Influences course
- 1 Employment Communications and Practices course
- After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.
Program Learning Outcomes.
Undergraduate students will meet the following student performance criteria:
Design Skills
- Effectively use visual media to convey ideas and concepts throughout the creative process
- Apply basic design principles to creative work
Communication Skills
- Create engaging narratives that demonstrate an understanding of the elements of storytelling
- Coherently explain complex ideas in short-form, simplified writing
Problem Solving
- Apply strategic elements focused on the target customer, the product/ service, and the market
- Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process
Conceptual Thinking
- Communicate relevant objectives through the use of appropriate aesthetic choices
- Think conceptually and execute projects beyond traditional advertising media
- Develop and articulate original ideas within defined project parameters
Professional Readiness
- Present an original portfolio to acquire a job within the industry
Required Courses
| Subject # | Name | Credits |
|---|---|---|
Career Outcomes
A degree from the School of Advertising gives you more than just creative skills. You’ll graduate with real-world experience, a portfolio agencies take seriously, and the confidence to pitch, present, and get hired.
- Art Director
- Copywriter
- Creative Strategist
- Content Creators
Program performance. From the program’s School Performance Fact Sheet filed with the California Bureau for Private Postsecondary Education (calendar years 2023 & 2024, revised November 25, 2025):
- On-Time Completion Rate: 2023: 33% (12 of 36 students available for graduation); 2024: 16% (6 of 37 students available for graduation).
- Placement Rate % Employed in the Field: 2023: 0% (0 of 4 graduates available for employment); 2024: 0% (0 of 8 graduates available for employment).
- License Examination Passage Rates: Not Applicable.
Graduation and retention rates (university-wide).
- 2026 Graduation Rates: Of the 437 students who entered the University during the fall 2019 semester as first-time, full-time freshmen in either the Bachelor, Associate, or Certificate programs, 146 or 33% completed the entire program within 150% of the normal time.
- Retention Rates – 2024 Cohort: All full-time first-time undergraduate students (134) in Fall 2024 re-enrolled in Fall 2025: 56%.
What to expect as a Academy of Art University student
Industry Mentorship + Recognition
As a student in the School of Advertising, you’ll gain access to portfolio reviews and mentorship through the
AAD SF Bay Area
, connecting directly with professionals shaping the industry. Guest speakers from powerhouse brands like Pepsi join classes via Zoom to give real-time feedback on your work and insider insight into where advertising is headed.
Your work will not stay in the classroom; it will compete. Students in our program have earned top awards at city, state, and national levels. Studying advertising here gives you the tools, connections, and opportunities to build a career that lasts.
Campus Address
Why Accreditation Is Important
Academy of Art University is institutionally accredited by the WASC Senior College and University Commission (WSCUC), currently on warning; its accredited status continues during the Warning period.
Approved to operate by the California Bureau for Private Postsecondary Education (BPPE).
- A reliable indicator of quality
- Approved program of study
- Qualified instructors
- Recognition by employers nationwide
Accreditations
Student Demographics
These are demographics for all students at the San Francisco Campus (IPEDS, 2024).
Percentages are of total fall enrollment. 910 students whose race or ethnicity was not reported are included in that total but shown as no category, so the figures above come to 83.4% rather than 100%.
Testimonials
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