Artificial Intelligence Marketing & Design is a Master Degree program (100% Online) offered by Academy of Art University in San Francisco, CA. The program takes 36 units to complete, with a total tuition of $55,836.
Program Overview
The MA in Artificial Intelligence Marketing & Design at the Academy of Art University empowers graduate students with industry-relevant skills to leverage AI's transformative potential in brand communications and media technologies. This program integrates AI tools and methods to solve problems, enhance creativity, streamline workflows, and propel innovative artistic expression and design thinking. Students explore key areas such as Content Creation and Generative Design, gaining expertise for dynamic roles in a rapidly evolving industry.
Housed within the School of Communications and Media Technologies, the program aspires to be an industry leader, providing a developmental pathway for brand communications. It appeals to students from diverse backgrounds, highlighting career versatility and preparing graduates for various roles.
Are you ready to put yourself on the cutting edge of media and tech innovation? From day one, you’ll be creating portfolio-focused work with industry-changing technologies such as AI-driven design tools and the latest in studio production equipment. You’ll collaborate with top creative tech companies like Apple and Adobe, gaining real-world experience in a dynamic, fast-paced environment. You’ll have the opportunity to visit professional television studios, refine your skills across all media, and work in an ecosystem where the future of communication is being shaped.
What sets this Program apart
Shape the next wave of content—from AI-enhanced media to immersive storytelling—with the School of Marketing, Communication & Design.
In a world ruled by video, this STEM-designated program arms creators, influencers, and media visionaries with cutting-edge tools and real-world experience. From day one, you’ll build a portfolio that moves: branded campaigns, VR journeys, studio-grade productions. Working in collaboration with clients such as Apple, Adobe, CBS will give your portfolio a real-world shine that opens doors and launches careers.
Online Learning Program. [img data-src="https://bpiqpjsgebtv-u1573.pressidiumcdn.com/wp-content/uploads/2025/10/Comm-Online-Learning.jpg"]
Admission Requirements and Process
The Academy requires graduate applicants to demonstrate their ability and intent to complete a Master of Arts (MA), Master of Fine Arts (MFA) or Master of Architecture program (M. Arch.). After submitting the application form and application fee, graduate applicants must submit a statement of intent, a résumé, college transcripts showing completion of at least a Bachelor’s Degree or equivalent, and a portfolio/reel. Upon receiving all application requirements, the department will review and will recommend that the student be accepted, not accepted or allowed to enroll in Graduate Preparatory Coursework.
State authorization for online education.
Online education providers are required to seek authorization by many U.S. states and territories to enroll their residents and those physically located in their jurisdictions. Academy of Art University restricts enrollment for applicants in and from areas where online programs are not approved. Current and prospective students are encouraged to consult the university’s State Authorization for Distance Education Status Table to determine whether the Academy is authorized to offer their degree programs in the state where they will be located while taking online courses.
General Requirements
- Bachelor’s degreeTranscripts must show completion of at least a Bachelor’s Degree or equivalent; you must submit official or unofficial transcripts from the institution from which you graduated.
- Application and feeSubmit the graduate application form and the $50 non-refundable application fee.
- Statement of IntentSubmit an explanation of Graduate School goals and desired outcomes of the graduate degree in a one page, typed essay.
- RésuméSubmit an itemized list of educational and professional experience.
- Portfolio/ReelA body of work representing the chosen discipline is required for class placement in the graduate program; additional materials may be required by the specific departments.
- Department reviewUpon receiving all application requirements, the department will review and will recommend that the student be accepted, not accepted or allowed to enroll in Graduate Preparatory…
Application Process
- 1Meet with an Admissions SpecialistSchedule a meeting with one of our admissions specialists. They’ll guide you to the school and program that best fits your goals and help you navigate the application process.
- 2Apply for admissionSubmit the graduate application form and the $50 non-refundable application fee.
- 3Send your supporting documentsSubmit your Statement of Intent, résumé and college transcripts showing completion of at least a Bachelor’s Degree or equivalent.
- 4Submit your portfolio/reelSubmit a body of work representing your chosen discipline; registration for the appropriate classes is based on the skills demonstrated in the portfolio/reel.
- 5Department reviewThe department reviews your application and recommends that you be accepted, not accepted or allowed to enroll in Graduate Preparatory Coursework.
- 6File the FAFSAComplete the FAFSA online at studentaid.gov and use Academy of Art University’s Federal School ID Number: 007531.FAFSA Code for San Francisco Campus: 007531
Program Schedule
Start dates. Spring 2027 semester starts 2/3/2027 (application deadline 1/25/2027); Summer 2027 starts 6/21/2027 (deadline 6/14/2027); Fall 2027 starts 9/8/2027 (deadline 8/30/2027).
Graduate students must carry a minimum study load of 9 units to be considered as full-time students. Students are expected to attend summer semesters to meet their scheduled completion date.
Our online programs offer immersive classroom experiences both in real time and on demand.
- February 03rd, 2027
- June 21st, 2027
- September 08th, 2027
Cost of Attendance and Financial Aid Information
Tuition. Graduate & Art Teaching Credential tuition for Fall 2026–Summer 2027 is $1,551 per unit for domestic students ($1,857 per unit for international students); tuition is the same for both on-campus and online classes. This 36-unit program’s tuition is $55,836 for domestic students.
Fees.
- Application Fee: $50 (one-time, nonrefundable)
- Registration Fee: $50 per semester (nonrefundable after the cancellation period)
- Enrollment Fee: $95 for first-term domestic students, charged in lieu of the $50 registration fee ($100 for international students)
- Student Activity Fee: waived for students taking all courses online
- Student Tuition Recovery Fund: $0
- Course fees vary by course; fees may be different for on-campus sections and online sections
- Materials/Supplies: $545 average per semester
Estimated program charges for a domestic student taking all courses online: tuition $55,836, application fee $50, enrollment fee $95, registration fees $200, for $56,181, plus course fees. Course fees vary by course, and fees may be different for on-campus sections and online sections (see the Course Fees & Prerequisites list). The university’s published Total Program Cost estimates are for full-time, onsite students.
Payment options. Academy of Art offers many different ways to help you structure your payments, including interest-free installment plans and pre-payment options. The installment plan enables students to pay their tuition in four separate payments during Fall and Spring and two separate payments for Summer.
Financial aid. Federal aid available to Academy of Art University graduate students includes Federal Work Study, Direct Stafford (unsubsidized) Loans and Direct Graduate PLUS Loans. Complete the FAFSA using Academy of Art University’s Federal School ID Number: 007531.
Military and veterans. The Academy processes the Post-9/11 GI Bill® (Chapter 33), the Yellow Ribbon Program, Montgomery GI Bill® (Chapters 30 and 1606), Veteran Readiness & Employment (Chapter 31), DEA (Chapter 35), Military Tuition Assistance and MyCAA.
Net Price Calculator. Estimate your cost with the Academy of Art University Net Price Calculator: https://npc.collegeboard.org/student/app/academyart
Living expenses. The cost of attendance budget includes the costs of tuition and fees, books, supplies, monthly allowances for room and board, transportation to and from school, and personal expenses such as clothes. Estimates of (Monthly) Living Expenses, 2026-2027:
- Food & Housing: $1,393 (student living with parents); $2,729 (student not living with parents); $4,133 (student living on campus, avg.)
- Personal Expenses: $507; $634; $441
- Transportation: $134; $184; $154
Federal student loan debt. From the program’s School Performance Fact Sheet:
- Most recent three year cohort default rate, as reported by the United States Department of Education: 2023: 0%; 2024: 0%.
- The percentage of enrolled students in 2023/2024 receiving federal student loans to pay for this program: 2023: *; 2024: *.
- The percentage of graduates in 2023/2024 who took out federal student loans to pay for this program: 2023: *; 2024: *.
- The average amount of federal student loan debt of 2023/2024 graduates who took out federal student loans at this institution: 2023: $14,395; 2024: $14,864.
Curriculum
Master of Arts (MA-AI) Degree – Major Classes.
This program is available online and on campus.
Unit Requirements.
- Major Coursework: 36 units
- Total: 36 units
MA Artificial Intelligence Design Degree Requirements.
- Successful completion of Final Portfolio Review
- Minimum grade of C in all 36 required units
- Minimum 2.0 cumulative GPA
Program Learning Outcomes.
Graduate students will meet the following student performance criteria:
Critical and Creative Thinking
- Conduct appropriate research to identify problems and opportunities and potential solutions.
- Develop strategic plans focused on the target customer, the product/service, and the market.
- Address problems and opportunities through a design process.
- Integrate AI technologies into the creative design process.
Written and Oral Communication
- Develop content and concepts for brand, marketing and product development.
- Professionally pitch ideas.
Professional Readiness
- Create a professional portfolio showcasing real-world AI-driven projects.
- Accurately cite or credit sources used to develop portfolio work.
Required Courses
| Subject # | Name | Credits |
|---|---|---|
Career Outcomes
The School of Marketing, Communication and Design prepares you to lead in a shifting media landscape—where brand storytellers, journalists, and AI-driven creators shape content that flows across every platform.
- Digital Content Producer
- Host/Anchor
- Multimedia Journalist
- Radio/Podcast Personality
- Social Media Manager
- Video Producer/Editor
- Influencer
Program performance. From the program’s School Performance Fact Sheet filed with the California Bureau for Private Postsecondary Education (calendar years 2023 & 2024, revised November 25, 2025):
- On-Time Completion Rate: 2023: *; 2024: *.
- Placement Rate % Employed in the Field: 2023: *; 2024: *.
- License Examination Passage Rates: Not Applicable.
* = This program is new. Therefore, the number of students who graduate, the number of students who are placed, or the starting salary you can earn after finishing the educational program are unknown at this time. Information regarding general salary and placement statistics may be available from government sources or from the institution, but is not equivalent to actual performance data. This program began on 9/3/2024. As of 12/01/2027, two full years of data for this program will be available.
Graduation and retention rates (university-wide).
- Graduate Students (Full-time): % of all incoming full-time students (503) in Fall 2019 graduated in 5 years: 75%.
- Retention Rates – 2024 Cohort: All incoming full-time graduate students (199) in Fall 2024 re-enrolled in Fall 2025: 81%.
What to expect as a Academy of Art University student
The artistic and cultural hub of San Francisco allows you to thrive in a vibrant community of creatives from across disciplines. You’ll produce your own work, collaborate with peers, and be surrounded by innovators in one of the most exciting cities for media and technology. Our unique blend of academic rigor and industry partnerships ensures you’ll graduate with a dynamic portfolio or reel, and the expertise and connections needed to excel professionally.
Campus Address
Why Accreditation Is Important
Academy of Art University is institutionally accredited by the WASC Senior College and University Commission (WSCUC), currently on warning; its accredited status continues during the Warning period.
Approved to operate by the California Bureau for Private Postsecondary Education (BPPE).
- A reliable indicator of quality
- Approved program of study
- Qualified instructors
- Recognition by employers nationwide
Accreditations
Student Demographics
These are demographics for all students at the San Francisco Campus (IPEDS, 2024).
Percentages are of total fall enrollment. 910 students whose race or ethnicity was not reported are included in that total but shown as no category, so the figures above come to 83.4% rather than 100%.
Testimonials
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