Digital Marketing

The Digital Marketing Certificate program is designed to provide students with essential skills and knowledge to excel in the fast-evolving digital marketing landscape. Students will develop expertise in crafting and executing data-driven marketing strategies through a combination of coursework in consumer behavior, integrated marketing, content creation, and business analytics. This program emphasizes hands-on experience in SEO, e-commerce, and digital media marketing, equipping students with the tools necessary to drive engagement, optimize campaigns, and measure success across various digital platforms. Ideal for professionals looking to enhance their digital marketing proficiency or those pursuing careers in this dynamic field, the certificate offers a focused curriculum that prepares students to meet the demands of the modern marketing industry.

Program learning objectives.

• Develop Digital Marketing Strategies – Students will demonstrate the ability to create integrated marketing campaigns that effectively combine traditional and digital channels to reach target audiences and achieve business goals.
• Analyze Consumer Behavior – Students will analyze consumer behavior patterns and apply insights to inform marketing strategies, including content creation, social media engagement, and e-commerce initiatives.
• Master Digital Content Creation – Using industry-standard tools and techniques, students ill produce high-quality, engaging content for digital platforms, including websites, blogs, social media, and email campaigns.
• Utilize SEO and Analytics – Students will apply search engine optimization (SEO) strategies and leverage business analytics tools to measure campaign performance, optimize outcomes, and make data-driven decisions.
• Understand E-Commerce and Digital Platforms. – Students will understand 3-commerce operations comprehensively and learn how to design and implement marketing strategies that drive online sales and build brand presence across digital platforms.

To be considered for admission into a degree or professional certificate program, students must be a high school graduate or have received a General Equivalency Diploma (GED), Pennsylvania Home School Diploma or other recognized equivalency diploma. High School Students applying with an overall GPA of 2.0 or higher may be considered for regular admission. Students applying with a GPA below a 2.0 in high school or from another college or university, if accepted, will be admitted conditionally. Please submit an application for admission and a copy of high school and/or college transcript(s). Some applicants may be required to attend a personal interview with the Admissions Office.

An admission essay may be deemed optional for all applicants whose GPA meets or exceeds the minimum for acceptance into the desired program. For certificates and degrees in the Schools of Humanities and Business, the minimum GPA for acceptance is 2.0. For most Health Sciences certificates and degrees, unless otherwise specified, the minimum GPA is 2.2.

In order to be successful in an online environment, students must have consistent and reliable access to a computer and reliable internet connection. Students are permitted to enroll in completely online degree programs during the program's scheduled enrollment availability.

Online courses follow the College's year-round schedule of quarterly, 11-week terms. Students need reliable access to the internet and a computer capable of running current software; access to speakers, a microphone, webcam, printer, and scanner may be necessary for online courses.

This program has Spring and Fall starts. Upcoming start dates: April 12, 2027, October 11, 2027.

Tuition and fees. Undergraduate tuition is $525 per credit for all majors. A Student/Technology Fee of $510 per term (5 or more credits) or $315 (4 or fewer credits) is required. A one-time $150 graduation fee applies.

Books and other expenses. Variable expenses per term (estimates): textbooks $350–$450; course material fees approximately $50–$150 per course; personal $150–$250; transportation $150–$300.

Financial aid. The catalog does not state whether this certificate is an eligible program for federal financial aid; contact the Financial Aid Office (financialaid@centralpenn.edu, 1-800-759-2727). To receive financial aid a student must be enrolled in an eligible degree or certificate program and be enrolled on at least a half-time basis (4 credits). Central Penn’s FAFSA school code is 004890.

Payment options. Tuition and expenses are paid each term approximately three weeks before the term starts. Central Penn has a short-term three-month payment plan through CASHNet that divides the balance of the tuition owed by three payments; there is a $35 non-refundable application fee paid with the first payment. An Employer Reimbursement Tuition Agreement Plan lets students who receive tuition reimbursement from their employer defer payment until the specified dates.

Military benefits. Military benefits accepted include the Montgomery GI Bill® (Chapters 30 and 1606), Veterans Readiness and Employment (Chapter 31), the Post-9/11 GI Bill® (Chapter 33) and Yellow Ribbon Program, Dependents’ Education Assistance (Chapter 35) and Tuition Assistance.

Net price calculator. Use Central Penn’s Net Price Calculator at https://npc.collegeboard.org/app/centralpenn for an early estimate of your total annual cost.

Careers you can pursue. Digital Marketing Specialist, Social Media Manager, Content Marketer, SEO Specialist, Email Marketing Specialist, Paid Advertising Specialist, Marketing Analyst, Conversion Rate Optimizer (CRO) Specialist, Content Strategist, Public Relations Specialist (PR), Influencer Marketing Manager, Marketing Automation Specialist.

College-wide outcome. 89.2% of Central Penn graduates were employed in their chosen field or continuing their education within one year of graduation (graduates July 1, 2024 – June 30, 2025; One-Year Graduate Follow-up Report published July 1, 2026).