Digital Marketing, Certificate

Location: Online

Pathway: Business

Graduation Requirements: To earn a Digital Marketing Certificate, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.

Total Credits Required to Complete this Certificate - 18

Note: All classes currently contribute toward a

What Skills and Abilities Will You Need?: - Work well with people to solve problems and make decisions. - Demonstrate self-discipline, initiative, creative insight and good judgment. - Communicate effectively with customers, employees and employers. - Understand basic computer skills and software tools. - Recognize various facets of digital marketing. - Use technology for communication and business applications. - Develop basic visual pieces for digital marketing campaigns. - Use social media and build strategies to brand across prominent social media.

What Else Should I Consider about this Specialist Certificate?: - Tremendous job opportunities and growth due to shortage in digital marketing professionals. - Rapid advancement opportunities. - Certificate transitions efficiently into a . - Digital marketing careers often require a balance of technical and marketing skills. - Work 40-50 hours a week in a challenging environment. - This educational program is excellent preparation for those who may someday want to start their own business.

Program Competencies: - Exhibit the capacity to design, develop and implement a creative promotional strategy - Demonstrate full comprehension of the marketing mix - Apply knowledge of effective customer relationship management - Explain how to effectively integrate all critical components of a digital marketing system - Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace - Identify discrete target markets and segments for companies and brands - Reflect on how companies position brands successfully within a discrete target market