Marketing, AAS is an Associate Degree program (Hybrid) offered by Des Moines Area Community College in Ankeny, IA. The program takes 64 credits to complete, with a total tuition of $13,760.
Program Overview
Location: Ankeny, Online
Pathway: Business
Selected courses in this program are offered at other campuses.
Graduation Requirements: To earn a Marketing AAS degree, a student must complete all coursework as prescribed and maintain a 2.0 grade point average.
Total Credits Required to Complete the AAS Degree - 64
What Skills and Abilities Will You Need?: - Work well with people to solve problems and make decisions. - Demonstrate self-discipline, initiative, creative insight and good judgment. - Demonstrate ability to sell ideas, products and services. Ability to communicate effectively and persuasively with all stakeholders. - Teamwork and leadership abilities. Plan and organize such management components as physical facilities, customer service, product promotion, employee supervision, and promotion for generating profit. - Computer technology skills in Microsoft Office, social and digital media platforms and enterprise programs. Ability to analyze and interpreted organizational data - Understanding of laws and regulations and make ethical decisions
What Else Should I Consider about this Degree program?: - Reading, communication and math skills must be at college level to gain maximum benefit from classes - For career advancement and advanced position placement, students may need to continue college coursework beyond the two-year program - For transferability to four-year colleges and universities, it is important that students work closely with advisors and admissions counselors to maximize their course transfer option - Average starting salary: $40,000 (2013-2014 Placement Report)
Program Competencies: 1. Demonstrate full comprehension of the marketing mix 2. Detect how marketers utilize data and analytics to perpetually adapt to the ever-changing marketplace 3. Identify discrete target markets and develop appropriate positioning strategies for each 4. Exhibit the capacity to design, develop, and implement a creative promotional strategy using multiple communication methods 5. Explain how to effectively integrate all critical components of a digital marketing system
Application Process
- 1Submit ApplicationComplete the online application form with your personal information and educational background.
- 2Submit TranscriptsProvide official high school transcripts or GED certificate. Some programs may require additional documentation.
- 3Financial AidComplete the FAFSA to determine eligibility for federal financial aid. Meet with a financial aid advisor to review your options.Complete FAFSA Application
- 4EnrollmentOnce accepted, complete enrollment paperwork, register for classes, and attend orientation.
School Information
Campus Location
Why Accreditation Is Important
When you attend an accredited institution, you are attending a school that has undergone a rigorous process that evaluates educational quality. It's not easy to become or remain an accredited institution. The rules and regulations are strict, precise and designed to protect students. Here are some of the benefits:
- A reliable indicator of quality
- Approved program of study
- Qualified instructors
- Recognition by employers nationwide
Accreditations
Cost of Attendance and Financial Aid Information
Career Outcomes
What Kind of Work Will You Do?: - Plan and execute marketing strategies to achieve organizational goals - Manage a service, wholesale, retail or manufacturing business or department - Sell ideas and products to customers - Plan sales promotions and advertising campaigns, including displays - Maintain relationships with established customers to achieve repeat business - Conduct research to identify customer needs - Manage the human resource needs of marketing/sales staff - Support product performance with technical upgrades
School Information
Campus Location
Why Accreditation Is Important
When you attend an accredited institution, you are attending a school that has undergone a rigorous process that evaluates educational quality. It's not easy to become or remain an accredited institution. The rules and regulations are strict, precise and designed to protect students. Here are some of the benefits:
- A reliable indicator of quality
- Approved program of study
- Qualified instructors
- Recognition by employers nationwide