Integrated Marketing Communications is a Bachelor Degree program offered by Keiser University in Lakeland, FL. The program takes 40 Months to complete, with tuition of $12,908 per semester.
Program Overview
Keiser University’s Bachelor of Science in Integrated Marketing Communications covers the full scope of integrated marketing, from understanding communication disciplines and marketing channels to executing integrated marketing campaigns that reinforce brand identity. Coursework covers public relations, consumer behavior, advertising campaigns, content marketing, media planning, digital marketing, social media marketing, and more. Students examine how marketing materials, visual elements, and unified messaging work together to shape brand perception and drive customer engagement. Through real world experience and hands-on coursework, students build the foundation to pursue marketing careers with clarity and confidence.
Program Mission
The Integrated Marketing Communications undergraduate program at Keiser University is dedicated to preparing innovative, ethical, and strategic marketing and communication professionals for the dynamic global marketplace. By utilizing traditional and digital media, advertising, public relations, sales and marketing research, our curriculum fosters critical thinking, creativity, and practical skills. Through hands-on experiences, industry partnerships, and a commitment to ethical standards and social responsibility, we ensure our graduates are well-equipped for successful careers and leadership roles, in alignment with Keiser University’s mission of providing a student-centered, quality education.
Program Goals
- Provide a comprehensive understanding of modern marketing and communication practices to meet the needs of an ever-changing market environment.
- Prepare students for professional roles in marketing, public relations, advertising, digital strategies, sales, and internal and external communications.
- Present various research and data techniques that are required throughout multiple industries to promote growth and long-term success in a business environment.
- Expose students to real world experiences that will broaden their knowledge and understanding and integrated marketing communications.
Prerequisites
None.
Program Highlights
Students gain real world experience through an internship or capstone project completed in their final term. The program offers a Public Relations Concentration for students looking to specialize in strategic storytelling, event planning, crisis communications, and media relations. With flexible class schedules and small class sizes, the classroom environment fosters meaningful engagement between students and faculty.
Estimated Student Costs
Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.
Accreditation Statuses
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, bachelor’s, master’s, and doctoral degrees. . While this program doesn’t require programmatic accreditation, the SACSCOC accreditation ensures Keiser University meets rigorous quality standards, which is crucial for students as it affects access to federal financial aid, the transferability of credits to other accredited schools, and recognition of degrees for graduate programs and employers. This accreditation signifies that the institution adheres to standards that ensure educational quality and institutional effectiveness.
What sets this Program apart
Gain Job-Ready Skills for a Marketing Communications Career:
- Marketing strategy development
- IMC campaign planning and execution
- Brand message and brand identity management
- Content marketing and digital marketing techniques
- Consumer behavior and audience behavior analysis
- Data analysis and key performance indicators
- Social media marketing and email marketing
- Public relations and media planning
- Market research and strategic planning
Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.
Admission Requirements and Process
Admission includes Keiser University's general requirements plus any program-specific requirements listed below, followed by the university’s application process.
Transfer credit. Credit for courses completed at another institution is subject to approval by Keiser University’s Dean of Academic Affairs, and those courses must be similar in content and duration to the courses in this program. Keiser University requires that a student complete at least the final 25% of a program through the University; active duty, reservist and National Guard service members may complete that 25% at any point in the program. Official transcripts must reach Keiser University by the end of the student’s first semester, and Keiser University makes no blanket promise to accept credits from any other institution.
General Requirements
- High School Diploma or GEDVerification of high school graduation (transcript, diploma, etc.), verification of GED completion (GED scores or GED diploma), or proof of graduation from a foreign institution…
- Entrance ExaminationApplicants must take Keiser University’s entrance examination or provide results of the SAT, ACT or ASVAB. The University requires a combined score of 910 on the SAT, a composite…
- Application and Registration FeesA one-time $55 application fee and a one-time $145 registration fee are charged upon enrollment.
- FAFSA (for Financial Aid)Students seeking financial aid complete the FAFSA using Keiser University’s federal school code, 015159.
Application Process
- 1Contact an Admissions CounselorContact one of Keiser University’s admissions counselors to talk through the program and your options.
- 2Attend an Open House or Campus VisitAttend an open house or plan a campus visit. Applicants are encouraged to visit the University in person.
- 3Meet With Your Admissions CounselorSchedule a convenient time to meet with your admissions counselor to determine if Keiser University is right for you.
- 4Submit an ApplicationSubmit an application to the Admissions Office well in advance of the start date. Applications for winter, spring or fall semesters should be made as early as possible, as these entry dates are normally the time of greatest enrollment.Apply Now
Program Schedule
Keiser University students take one class at a time. Keiser University term lengths are 4-week, 8-week and 16-week.
Keiser University publishes this program as approximately 40 months and 120 credit hours.
Keiser University lists this program as available on campus, Online and Hybrid.
Tuition is charged per 16-week semester according to the credit hours scheduled.
- October 26th, 2026
- November 23rd, 2026
- January 11th, 2027
- February 08th, 2027
- March 08th, 2027
- April 05th, 2027
- May 10th, 2027
- June 07th, 2027
- July 05th, 2027
- August 02nd, 2027
Cost of Attendance and Financial Aid Information
Keiser University charges tuition per 16-week semester according to the number of credit hours scheduled, not per program. The rates below are the university’s published Tuition and Fee Disclosure, effective Fall Semester 2026, and are subject to annual review.
| Semester credit load | Tuition per semester |
|---|---|
| Full time (12 to 17.99 credits) | $12,908.00 |
| Three-quarter time (9 to 11.99 credits) | $9,681.00 |
| Half time (6 to 8.99 credits) | $6,454.00 |
| Less than half time (0 to 5.99 credits) | $3,227.00 |
| Full time + (18 to 24 credits, approval required) | $16,135.00 |
Required fees
- Application fee — $55.00, one time on enrollment
- Registration fee — $145.00, one time on enrollment
- Education fee — $550.00 per semester, for programmatic participation and facilities resources
Other fees are charged per occurrence: withdrawal $100.00, re-entry $150.00, transcript $5.00, student ID replacement $15.00, returned check $35.00, late payment $10.00 and library late fee $10.00. Clinical, licensure, professional skill development and technical fees vary by program.
Financial aid
Keiser University participates in federal Title IV financial aid. Students seeking aid complete the FAFSA using the university’s federal school code, 015159.
Curriculum
The 120-credit curriculum pairs a business and general-education foundation with specialized Integrated Marketing Communications coursework in public relations, advertising, consumer behavior, multimedia writing, content and digital marketing, and marketing strategy, capped by an internship or capstone. Representative courses are listed below.
Required Courses
| Subject # | Name | Credits |
|---|---|---|
Career Outcomes
Graduates of Keiser University’s integrated marketing communications degree program step into career paths across marketing, advertising, public relations, and digital media. This bachelor’s degree supports marketing professionals by strengthening their ability to execute integrated marketing campaigns, develop marketing strategies, manage brand identity, and reach target audiences across multiple channels. Whether working alongside sales teams, supporting a content marketing manager, or leading their own advertising campaigns, graduates bring skills in strategic planning, marketing communications, and consumer behavior into every role they pursue.
Career Pathways in Marketing and Communications
- Marketing manager
- Content marketing manager
- Digital marketing manager
- Public relations specialist
- Brand manager
- Social media marketing coordinator
- Market research analyst
- Marketing communications specialist
- Email marketing specialist
- Media planning coordinator
- Customer relationship management specialist
Placement Rate
Keiser University publishes the following in its 2025 Undergraduate Placement Rates report for BS Integrated Marketing Communications.
| Eligible | Placed | In Field | Related Field | %Placed | %IF/RF |
|---|---|---|---|---|---|
| 4 | 3 | 1 | 0 | 75% | 25% |
Keiser University’s notes on this report: “Does not include international campuses.” “Report as of April 2026, 16.43% has been verified through 3rd party.”
Although Keiser University provides employment placement assistance, it cannot promise or guarantee employment.
What to expect as a Keiser University student
How to Apply
- Submit your online application.
- Speak with an admissions advisor.
- Provide transcripts or transfer credits.
- Enroll and choose your start date.
Keiser University’s integrated marketing communications degree program supports students at every stage of their career journey, from recent high school graduates to working professionals and career changers looking to build or shift into marketing. With flexible online and on-campus options, the program aligns with career goals and supports skill-building in digital marketing, advertising, public relations, and more. Whether the path leads to a role as a content marketing manager, a public relations specialist, or a social media marketing coordinator, Keiser provides the hands on experience and marketing communications foundation to move forward with confidence.
School Information
Campus Address
Why Accreditation Is Important
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, master’s, educational specialist and doctorate degrees.
The Keiser University catalog lists no separate programmatic accreditation for this program.
- Eligible for federal Title IV financial aid
- Credits earned toward a respected credential
Testimonials


Top Questions About Earning an Integrated Marketing Communications Degree
School Information
Campus Address
Why Accreditation Is Important
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, master’s, educational specialist and doctorate degrees.
The Keiser University catalog lists no separate programmatic accreditation for this program.
- Eligible for federal Title IV financial aid
- Credits earned toward a respected credential

