Sport Management

Keiser University’s Bachelor of Science in Sports Management covers the full spectrum of the sports industry. From the day-to-day operations of sports organizations to the strategic marketing decisions that drive ticket sales, sponsorships, and fan engagement, the program prepares students for the real demands of a career in sports management. Students explore sports law, sports finance, sport economics, public relations, and event management through a curriculum grounded in real-world application. The program equips graduates to manage sporting events, oversee sports facilities, represent professional sport organizations, and contribute to the success of everything from local athletic programs to national sports leagues. Sports management professionals trained at Keiser bring both business administration acumen and a deep understanding of what makes sports organizations thrive.

Program Mission

Keiser University’s Bachelor of Science in Sports Management is designed to provide students with the knowledge and skills required for a career in the sport industry.

Program Goals

1. Prepare students to be effective leaders
2. Empower critical thinkers to use problem solving skills
3. Develop learners into skillful communicators who can work with others
4. Create resourceful industry professionals with a priority on revenue generation stream

Program Highlights

The sports management degree program at Keiser University offers both a full 120-credit bachelor’s degree and a 60-credit degree completion option for students who already hold an approved associate degree. An optional Esports Management concentration lets students specialize in one of the most rapidly expanding areas of the global sport industry. A required internship component places students in direct contact with professional sport organizations, sports agencies, and athletic departments.

Gain Job-Ready Skills for a Sports Management Career:

• Sports marketing strategy and campaign planning
• Event management and production coordination
• Public relations and media relations
• Facilities management and venue operations
• Sports law and risk management principles
• Financial management in sports organizations
• Sales techniques and sponsorship development
• Technology and social media applications in sport
• Business management and problem solving skills
• Marketing skills and data-informed decision-making

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

Applicants desiring to enter Keiser University must submit an application to the Admissions Office well in advance of the start date. This permits proper scheduling and assures availability of classroom space. Applications for winter, spring or fall semesters should be made as early as possible, as these entry dates are normally the time of greatest enrollment.

For students enrolling at Keiser University, credit for courses or degrees completed at another institution is subject to approval by the Dean of Academic Affairs. These courses or degrees must be similar in content and duration to those offered in the program for which an applicant has applied. The Dean of Academic Affairs makes the final decision of accepted transfer credits from the received transcript. However, only courses listed on official transcripts receive permanent official transfer credit. (To grant such credit, Keiser University must receive official transcripts--- those mailed directly to Keiser University by the previous institution---by the end of a student’s first semester.) Keiser University requires that, at a minimum, a student complete the final 25% of a program through the University. Active duty, reservists, and National Guard service members who are students can complete at a minimum 25% of a program at any time through the University and graduate. Transfer students are informed in writing of any credits accepted as transferable. Preliminary notification is presented, in most cases, prior to enrollment but in no case later than the end of a transfer student's first semester. Students are responsible for having official transcripts sent to Keiser University from their former institution(s). It may be necessary for students to forfeit some previously earned credit in the transfer process since college philosophies, objectives and programs may vary and change from year to year. Therefore, Keiser University makes no blanket statement or promise of acceptance of credits from any other institution.

Keiser University accepts transfer credits applicable to an applicant's program of study from other institutions recognized by the United States Department of Education (USDE). Keiser University accepts transfer of associate degrees that, upon evaluation, include the appropriate major course distribution without time limitations.

Transfer credits are granted only for courses in which a grade of "C" or higher was earned (2.0 on a 4.0 scale).

To receive a Bachelor of Science degree in Sport Management, students must complete 120 credit hours as described below. The length of this program is approximately 40 months (this will vary if a student transfers in credits).

A semester of sixteen (16) weeks may consist of four (4) consecutive four (4) week terms, two consecutive 8-week terms, or (1) consecutive sixteen (16) week semester of instruction.

Study on-campus or online at our Florida locations. Choose one class at a time. Evening and weekend options are available for working adults at select campuses.

Keiser University charges tuition per 16-week semester according to the number of credit hours scheduled, not per program. The rates below are the university’s published Tuition and Fee Disclosure, effective Fall Semester 2026, and are subject to annual review.

Required fees

• Application fee — $55.00, one time on enrollment
• Registration fee — $145.00, one time on enrollment
• Education fee — $550.00 per semester, for programmatic participation and facilities resources

Other fees are charged per occurrence: withdrawal $100.00, re-entry $150.00, transcript $5.00, student ID replacement $15.00, returned check $35.00, late payment $10.00 and library late fee $10.00. Clinical, licensure, professional skill development and technical fees vary by program.

Financial aid

Keiser University participates in federal Title IV financial aid. Students seeking aid complete the FAFSA using the university’s federal school code, 015159.

Estimated Student Costs

Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the school’s catalog or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.

Graduates of Keiser University’s sports management degree programs step into roles across professional sports teams, collegiate athletic departments, sports agencies, and private sports enterprises. The bachelor’s degree in sports management equips graduates with skills in sports marketing, event management, public relations, and business administration. These skills open doors to a broad range of career opportunities across the sports industry. From entry-level positions to management roles, the degree supports career advancement in one of the fastest-growing sectors of the economy.

Career Pathways in Sports Management

• Athletic Director
• Sports Marketing Manager
• Sports Event Coordinator
• Facilities Manager
• Sports Agent
• Sports Data Analyst
• Media Relations Assistant

• Sports Marketing Manager
• Team Operations Manager
• Academic Advisor (Athletics)
• Sports Marketing Specialist
• Sponsorship and Sales Manager
• Sport Manager (Intercollegiate Athletics)

Placement Rate

Keiser University publishes the following in its 2025 Undergraduate Placement Rates report for BS Sports Management.

Keiser University’s notes on this report: “Does not include international campuses.” “Report as of April 2026, 16.43% has been verified through 3rd party.”

Although Keiser University provides employment placement assistance, it cannot promise or guarantee employment.

Keiser University’s sports management programs prepare students for careers across the full spectrum of the sports industry. With flexible online and on-campus options, small class sizes, and a curriculum built around the real demands of sports organizations, the Bachelor of Science in Sports Management gives students the skills to compete for career opportunities in athletic administration, sports marketing, event management, and sports business. Whether you are a recent high school graduate, a career changer, a working professional, or a military veteran seeking career advancement, Keiser’s sport management degree program supports your goals from enrollment through graduation.