Business Administration is a Bachelor Degree program offered by Keiser University in Port St. Lucie, FL. The program takes 4 Years to complete, with a total tuition of $99,264.
Program Overview
Keiser University's Bachelor of Arts in Business Administration is a career-focused degree that builds broad competency across the core areas of business, including accounting, finance, management, marketing, economics, and business law. The curriculum balances foundational knowledge with specialized training so students learn how organizations operate and how business leaders make strategic decisions in a diverse, competitive environment.
The program is designed to strengthen decision-making, communication, technology, and supervisory skills that translate directly to the workplace. A defining feature is its breadth of concentration options, which let students tailor the degree toward a specific career field, from management and marketing to finance, human resources, international business, and more specialized tracks.
Delivered on-campus, fully online, or in a hybrid format, the program uses Keiser's one-class-at-a-time model to support both working professionals and full-time students. Graduates leave prepared to advance into supervisory and management roles across virtually any industry, or to pursue graduate study in business.
What sets this Program apart
- Ten concentration options so students can specialize in a chosen career field, including Management, Marketing, Finance, Human Resources Management, International Business, Transportation and Logistics, Esports Management, Hospitality Management, Entrepreneurship (Flagship and Lakeland campuses only), and Equine Studies (Flagship campus only).
- Small class sizes with personalized attention from experienced faculty (about a 14:1 student-to-faculty ratio).
- Flexible delivery in on-campus, online, and hybrid formats, with the same curriculum and faculty support across all formats.
- One class at a time over four-week terms, with new classes starting every month.
- Practical application through case studies and real-world business scenarios.
- Up to 12 credits of transfer credit may be applied toward the degree.
- Career services support throughout the program and into job placement.
Admission Requirements and Process
Admission includes Keiser University's general requirements plus any program-specific requirements listed below, followed by the university's monthly-start application process.
School Information
Location
Why Accreditation Is Important
Attending an accredited institution means your education has met rigorous, independently reviewed quality standards designed to protect students.
This program: Keiser University is institutionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC); this program is additionally accredited by Accreditation Council for Business Schools and Programs (ACBSP).
- A reliable indicator of educational quality
- Eligible for federal Title IV financial aid
- Recognized by employers nationwide
- Credits earned toward a respected credential
Accreditations
General Requirements
- High school diploma or equivalent (GED); official transcripts required
- Foreign credentials must be evaluated by a NACES-member evaluation service
- Complete an application and admissions interview with an admissions counselor
- Complete the FAFSA (School Code 015159) if seeking financial aid
- No specific entrance exam or prerequisite college courses are required for entry into the Bachelor of Arts in Business Administration
Application Process
- 1Submit ApplicationComplete the online application form with your personal information and educational background.Apply Now
- 2Submit TranscriptsProvide official high school transcripts or GED certificate. Some programs may require additional documentation.
- 3Financial AidComplete the FAFSA to determine eligibility for federal financial aid. Meet with a financial aid advisor to review your options.FAFSA Code for Port St. Lucie Campus: 015159Complete FAFSA Application
- 4EnrollmentOnce accepted, complete enrollment paperwork, register for classes, and attend orientation.
Program Schedule
The Bachelor of Arts in Business Administration totals 120 credit hours across 40 courses and takes approximately 40 months to complete. Following Keiser's signature model, students take one class at a time in focused four-week terms, with new classes beginning every month.
The program is offered in on-campus, online, and hybrid formats, with day, evening, and online options available at select campuses so working adults can balance school with other commitments. The curriculum is organized into a lower division (60 credit hours of business majors and general education) and an upper division (60 credit hours of core business courses, concentration-specific coursework, and upper-level general education). There is no clinical or externship requirement.
- September 28th, 2026
- October 26th, 2026
- November 23rd, 2026
- January 11th, 2027
- February 08th, 2027
- March 08th, 2027
- April 05th, 2027
- May 10th, 2027
- June 07th, 2027
- July 05th, 2027
- August 02nd, 2027
Curriculum
The 120-credit curriculum spans lower-division business and general-education courses plus upper-division core business coursework, concentration-specific courses, and a business capstone. Representative courses are listed below.
Required Courses
| Name | Credits |
|---|---|
| Lower Division Business Administration Major Courses (24.0 credit hours) | |
| Accounting Principles I | 3.0 |
| Accounting Principles II | 3.0 |
| Business Law | 3.0 |
| Financial Management | 3.0 |
| Entrepreneurship | 3.0 |
| Principles of Management | 3.0 |
| Human Resources Management | 3.0 |
| Introduction to Marketing | 3.0 |
| General Education Courses (36.0 credit hours) | |
| American History Pre 1876 | 3.0 |
| American History Since 1876 | 3.0 |
| Political Science | 3.0 |
| Introduction to Psychology | 3.0 |
| Sociology | 3.0 |
| Communications (3.0 credit hours) | |
| Speech Communications | 3.0 |
| Computers (3.0 credit hours) | |
| Introduction to Computers | 3.0 |
| Economics (6.0 credit hours) | |
| Microeconomics | 3.0 |
| Macroeconomics | 3.0 |
| English (6.0 credit hours) | |
| English Composition I | 3.0 |
| English Composition II | 3.0 |
| Humanities/Fine Arts (3.0 credit hours) | |
| American Literature | 3.0 |
| English Literature | 3.0 |
| Mathematics (6.0 credit hours) | |
| College Algebra | 3.0 |
| College Mathematics | 3.0 |
| Applications of Mathematics | 3.0 |
| Statistics (required) | 3.0 |
| Natural Science (6.0 credit hours) | |
| General Biology | 3.0 |
| Advanced Biology | 3.0 |
| Environmental Science | 3.0 |
| Upper Division Business Administration Major Courses (33.0 credit hours) | |
| Managerial Accounting | 3.0 |
| Legal and Ethical Environments of Business | 3.0 |
| Principles of Managerial Finance | 3.0 |
| Industrial Psychology | 3.0 |
| Introduction to Management and Organizational Behavior | 3.0 |
| Project Management | 3.0 |
| International Business | 3.0 |
| Integrated Studies Capstone Course | 3.0 |
| Business Intelligence | 3.0 |
| Leadership | 3.0 |
| Management Information Systems | 3.0 |
| Upper Division Business Administration Major Courses Esports Management Concentration (18.0 credit hours) | |
| Introduction to Esports Management | 3.0 |
| Esports Technology & Production | 3.0 |
| Esports Governance & Legal Issues | 3.0 |
| Esports Event Management & Production | 3.0 |
| Esports Performance Management | 3.0 |
| Esports Consumerism | 3.0 |
| Upper Division Business Administration Major Courses Hospitality Management Concentration (18.0 credit hours) | |
| Sales and Sales ManagementWorkforce Diversity | 3.0 |
| Hospitality Leadership & Strategic Management | 3.0 |
| Training and Development | 3.0 |
| Hospitality Analytics and Revenue Management | 3.0 |
| Externship I | 3.0 |
| Selected Topics/Seminars | 3.0 |
| Upper Division Business Administration Major Courses Human Resource Management Concentration (18.0 credit hours) | |
| Workforce Diversity | 3.0 |
| Performance Evaluation | 3.0 |
| Recruitment, Selection and Staffing | 3.0 |
| Training and Development | 3.0 |
| Labor Relations | 3.0 |
| Management Law and Employee Relations | 3.0 |
| Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours) | |
| Managing Diversity | 3.0 |
| Operations Management and Supply Chain Management | 3.0 |
| Business and Professional Communication | 3.0 |
| Negotiations and Transactions | 3.0 |
| Global Strategy and Policy | 3.0 |
| Sales and Sales Management | 3.0 |
| Upper Division Business Administration Major Courses Marketing Concentration (18.0 credit hours) | |
| Advertising/Promotion Management | 3.0 |
| Sales and Sales Management | 3.0 |
| Consumer Behavior | 3.0 |
| E-Marketing | 3.0 |
| Marketing Strategy | 3.0 |
| Service Marketing | 3.0 |
| Upper Division Business Administration Major Courses International Business Concentration (18.0 credit hours) | |
| International Finance | 3.0 |
| International Competitiveness | 3.0 |
| Negotiations and Transactions | 3.0 |
| Cultural Environment of International Business | 3.0 |
| International Entrepreneurship | 3.0 |
| Global Strategy and Policy | 3.0 |
| Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours) | |
| Financial Decision-Making and Planning | 3.0 |
| Commercial Bank Management | 3.0 |
| Cases Studies in Finance | 3.0 |
| Financial Policy and Strategy | 3.0 |
| International Finance | 3.0 |
| Investment | 3.0 |
| Upper Division Business Administration Major Courses Transportation and Logistics Concentration (18.0 credit hours) | |
| Foundations of Transportation | 3.0 |
| Warehouse Operations and Inventory Management | 3.0 |
| Logistics Systems Management | 3.0 |
| Port and Terminal Operation Management | 3.0 |
| Global Logistics | 3.0 |
| Logistics Practicum | 3.0 |
| Upper Division Business Administration Major Courses, Entrepreneurship Concentration (18.0 credit hours) – Offered at Flagship campus only | |
| Entrepreneurial Marketing Management, Distribution Channels, and Social Media Marketing | 3.0 |
| Business Plan and Business Model Development | 3.0 |
| Social Entrepreneurship | 3.0 |
| New Venture Finance, Risk Analysis, and Strategic Management | 3.0 |
| International Entrepreneurship | 3.0 |
| Early-Stage Venture Experiential | 3.0 |
| Upper Division Business Administration Major Courses Equine Studies Concentration (18.0 credit hours) – Offered at Flagship campus only | |
| Introduction to Horsemanship | 3.0 |
| Equine Facility Design & Operations | 3.0 |
| Equine Health & Disease Monitoring | 3.0 |
| Advanced Equine Training | 3.0 |
| Equine Internship/Practicum I | 3.0 |
| Equine Internship/Practicum II | 3.0 |
| Upper Division General Education Courses (9.0 credit hours) | |
| Professional Writing | 3.0 |
| Research Writing | 3.0 |
| Intermediate Statistics | 3.0 |
Cost of Attendance and Financial Aid Information
Tuition is charged per 16-week semester based on scheduled credit hours. A full-time schedule (12–17.99 credits) is approximately $12,408 per semester per Keiser's Undergraduate Tuition & Fee Disclosure (subject to annual review). Completing the 120-credit program at a typical full-time pace of roughly eight semesters yields an estimated tuition of approximately $99,000. Enrollment also includes a one-time $55 application fee and a one-time $145 registration fee. Some courses may carry additional resource or lab fees; confirm current amounts with the campus.
Financial aid is available to those who qualify, including the Federal Pell Grant, FSEOG, Federal Direct Subsidized and Unsubsidized Loans, Direct PLUS Loans, and Federal Work-Study; Florida programs such as the FSAG and EASE grants; institutional scholarships; and veterans and military education benefits. Complete the FAFSA annually using School Code 015159. A personalized estimate is available through Keiser's Net Price Calculator at https://www.keiseruniversity.edu/NPC-index.html.
Estimated total program tuition of about $99,264 (full-time semesters at ~$12,408/semester); actual cost varies with pace and transfer credit.
Career Outcomes
Graduates are prepared for supervisory, management, and specialist roles across nearly every industry. Common career paths include:
- Marketing managers and coordinators
- Human resources specialists
- Financial analysts and advisors
- Market research analysts
- Office managers and administrators
- Sales and operations managers
- Project managers and business consultants
- Healthcare, nonprofit, and retail administrators
- Small business owners and entrepreneurs
The bachelor's degree also provides a foundation for graduate study, such as an MBA. This is a general business degree; it does not lead to a specific professional license or certification exam, though it can help prepare graduates for voluntary industry certifications relevant to their chosen concentration.
What to expect as a Keiser University student
Expect a focused, one-class-at-a-time rhythm in four-week terms, letting you concentrate fully on a single subject before moving to the next. Coursework blends business theory with practical application through case studies and real-world scenarios, and you will progress from foundational business and general-education courses into advanced topics such as managerial finance, organizational behavior, project management, international business, and a capstone.
Around the midpoint of the upper division you select a concentration to specialize your degree. Class sizes stay small for personalized faculty attention, and whether you study on-campus, online, or in a hybrid format, you receive the same curriculum, instruction, and career-services support through to graduation and job placement.
Testimonials
Frequently Asked Questions
School Information
Location
Why Accreditation Is Important
Attending an accredited institution means your education has met rigorous, independently reviewed quality standards designed to protect students.
This program: Keiser University is institutionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC); this program is additionally accredited by Accreditation Council for Business Schools and Programs (ACBSP).
- A reliable indicator of educational quality
- Eligible for federal Title IV financial aid
- Recognized by employers nationwide
- Credits earned toward a respected credential


