MBA in Marketing

Keiser University’s MBA in Marketing offers a well-rounded business education that bridges foundational business administration knowledge with advanced marketing management skills. The master’s program begins with core courses covering communication, accounting, financial management, organizational behavior, operations management, and managerial economics. Students then move into a focused marketing concentration covering digital marketing, promotional strategy, international marketing, consumer behavior, and marketing research and analytics. This online MBA program gives students pursuing marketing leadership the strategic decision-making skills, research methods fluency, and business analytics background needed to lead teams and grow market share.

Keiser University’s Master of Business Administration (MBA) offers an intensive graduate program that educates students in theories and practices of the modern business world. The MBA program fosters independent learning and enables students to contribute intellectually to the business profession. Students have the option of a general MBA or to extend the core to a specialized MBA program by taking credits in one of six areas of advanced study: Accounting, Health Services Administration, Global Business, Management, Technology Management, or Marketing.

In addition, graduates critically analyze and solve business problems through the use of data analysis and the integration of a wide range of business acumen.

Keiser University states the goals of this program as follows.

• Evaluate an organization based on the functional areas of business and the business environment
• Apply selected business research methods using data analysis to enhance business decisions
• Demonstrate professional communication skills in writing through organizing, thinking critically, and communicating ideas effectively using APA format
• Demonstrate advanced knowledge and skills based on the student’s concentration to critically analyze and solve problems in real-world environments

Applicants desiring to enter Keiser University must submit an application to the Admissions Office well in advance of the start date. This permits proper scheduling and ensures availability of classroom space.

Credit for courses or degrees completed at another institution is subject to approval by the Dean of Academic Affairs. These courses or degrees must be similar in content and duration to those offered in the program for which an applicant has applied. The Dean of Academic Affairs makes the final decision of accepted transfer credits from the received transcript. However, only courses listed on official transcripts receive permanent official transfer credit. To grant such credit, Keiser University must receive official transcript directly from the previous institution by the end of a student’s first semester. Keiser University requires that, at a minimum, a student complete at least one third of the credit hours required for any graduate or post-baccalaureate professional degree through instruction offered by Keiser University. Active duty, reservists, and National Guard service members who are students can complete at a minimum one third of a program at any time through the University. Transfer students are informed in writing of any credits accepted as transferable. Preliminary notification is presented, in most cases, prior to enrollment but in no case later than the end of a transfer student's first semester. Students are responsible for having official transcripts sent to Keiser University from all former institution(s). It may be necessary for students to forfeit some previously earned credit in the transfer process since college philosophies, objectives and programs may vary and change from year to year. Keiser University does not make any blanket assurances or guarantees regarding the acceptance or transferability of credits from other institutions. Each credit evaluation is conducted on a caseby-case basis in accordance with university policy.

Keiser University may accept transfer credits from a college or university recognized by the by the U.S. Department of Education (USDE). Coursework must be equivalent in content, level, and credit hours to the corresponding Keiser University course/s.

Qualified, accepted master’s degree seeking students may transfer a maximum of 12 graduate level credits, but no more than two-thirds of the total credit hours (whichever is less), required for the program unless otherwise specified by a programmatic accreditor.

Acceptable courses will be equivalent to a B grade or higher unless otherwise specified by programmatic requirements. Courses represented with a Pass or Satisfactory grade may be transferable at the discretion of the program chair and/or appropriate program Dean.

NOTE: Courses in the MBA program are each eightweeks in length, and students are scheduled typically for one course at a time.

The length of this program, including an area of advanced study, is approximately 30 months.

Keiser University charges tuition and education fees per semester, based on scheduled credit hours. Each semester is 16 weeks. The rates below are the university’s published Tuition and Fee Disclosure for the Graduate School, effective Fall Semester 2026, and are subject to annual review.

This program is charged at the rate for Master’s degree and graduate-level certificate programs.

An education fee of $750.00 per semester is charged for all graduate-level programs. One-time charges on enrolment are an application fee of $55.00 and a registration fee of $145.00.

Graduates of Keiser University’s online MBA in Marketing program earn the Master of Business Administration credential and gain the marketing expertise to pursue leadership roles across the business world. This degree program supports both new marketing professionals and experienced business professionals looking to advance into director-level or executive positions. The marketing MBA prepares graduates to manage campaigns, oversee marketing strategies, lead cross-functional teams, and drive competitive growth for their organizations. According to the Bureau of Labor Statistics, marketing managers show a strong average salary and an above-average career growth outlook.

Career Pathways in Marketing Management

• Marketing manager
• Digital marketing manager
• Brand manager
• Market research analyst
• Advertising manager
• Public relations specialist
• Strategic marketing planner
• Sales manager
• Product marketing manager
• Content marketing manager
• Social media manager
• Chief marketing officer
• Marketing director

Keiser University’s online MBA in Marketing program suits business professionals ready to advance their careers through a focused, graduate-level marketing specialization. With flexible online and on-campus options, the program aligns with the goals of working professionals, career changers, and those seeking a stronger competitive advantage in the marketing field. Whether the goal is to move into senior marketing management, build brand strategy expertise, or lead marketing campaigns at the organizational level, Keiser provides the advanced education and real-world focus to make it happen.