Search Engine Optimization is a Continuing Education program (100% Online) offered by Porter and Chester Institute in Bridgeport, CT. The program takes Self-paced to complete, with a total tuition of $199.
Program Overview
The Search Engine Optimization training course covers concepts such as keyword search and selection as well as topics such as technical optimization practices and content optimization.
Why do certain webpages appear at the top of the results page while others are buried deep within the results? The answer is search engine optimization (SEO). Appearing at the top of a results page takes careful strategy. In this course, you’ll learn the skills needed to get your business and web content in front as many people as possible by improving your search rankings and visibility. This course will cover basic concepts such as keyword search and selection as well as more advanced topics such as technical optimization practices and content optimization.
Fast facts.
- 100% online
- Complete within 365 days after enrolling
- $199 total cost
Admission Requirements and Process
Enrollment is open online through the Porter and Chester Institute continuing education catalog (“Sign up for this course today!” — Enroll). Time limit: 365 days — complete within 365 days after enrolling.
Continuing education courses are designed for personal improvement and continuing education purposes only. These courses are not within the school’s accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC).
General Requirements
- 100% online100% online; complete within 365 days after enrolling.
- Complete within 365 days after enrollingTime limit: 365 days.
- Continuing education purposes onlyContinuing education courses are designed for personal improvement and continuing education purposes only. These courses are not within the school’s accreditation by the…
Application Process
- 1Enroll onlineEnroll in the course through the Porter and Chester Institute continuing education catalog.
- 2Ask a questionIf you have any questions or need assistance, contact continuingeducation@porterchester.com.
Program Schedule
This course is self-paced and delivered 100% online. Complete within 365 days after enrolling.
Cost of Attendance and Financial Aid Information
The course costs $199 in total.
Continuing education courses are designed for personal improvement and continuing education purposes only. These courses are not within the school's accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC).
Curriculum
Course outline:
- Search Engine Optimization (SEO) Basics
- SEO Keyword Research and Selection
- 15 Factors That Affect Your SEO Rankings
- Optimizing Content for SEO
- Technical Optimization for SEO
- Check Your Understanding
- Summary
Career Outcomes
In this course, you’ll learn the skills needed to get your business and web content in front of as many people as possible by improving your search rankings and visibility. This course will cover basic concepts such as keyword search and selection as well as more advanced topics such as technical optimization practices and content optimization.
Why do certain webpages appear at the top of the results page while others are buried deep within the results? The answer is search engine optimization (SEO). Appearing at the top of a results page takes careful strategy.
Continuing education courses are designed for personal improvement and continuing education purposes only. These courses are not within the school’s accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC).
Campus Address
Why Accreditation Is Important
Continuing education courses are designed for personal improvement and continuing education purposes only. These courses are not within the school's accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC). These courses or programs also do not require approval and are not approved by the Massachusetts Division of Occupational Licensure.
- A reliable indicator of quality
- Approved program of study
- Qualified instructors
- Recognition by employers nationwide


