SAE Institute

Diploma in Entertainment Business

Atlanta
Diploma
Diploma in Entertainment Business
Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
Hybrid format — on-campus instruction combined with online coursework.
$26,400
12 months (44 credit hours)
No application fee is charged.
Title IV federal aid (Pell, Direct/PLUS loans, FSEOG, Federal Work Study), VA veterans benefits.

Diploma in Entertainment Business is a Diploma program (Hybrid) offered by SAE Institute in Atlanta, GA. The program takes 12 months (44 credit hours) to complete, with a total tuition of $26,400.

Program Overview

The Diploma in Entertainment Business program is an intensive course of study that prepares students for a range of careers within the entertainment industry. Students receive training in business fundamentals, marketing, artist development, entertainment management, entrepreneurship, intellectual property rights, distribution, event planning, and common industry structures and practices, and will learn practical contemporary media production skills in video, audio, web, and graphic design to prepare them for a variety of entry-level positions in the entertainment industry. An Associate of Applied Science (AAS) in Entertainment Business is also offered, adding communication, critical thinking, and research training along with general education coursework.

Program Outcomes

Students in the Entertainment Business program should learn to:

  • Demonstrate an understanding of the structure, corporate culture, values, and practices of contemporary entertainment industries, the various roles within them, and their distribution and revenue channels.
  • Understand and apply fundamental business, management, and entrepreneurial concepts, models, and practices to the entertainment industry.
  • Demonstrate an understanding of legal aspects of the entertainment industry, including contracts, copyright, and intellectual property.
  • Apply fundamental media production skills to entertainment business practices.
  • Develop and author a business, marketing, and branding plan.
  • Conceive, plan, and execute an entertainment media event.
  • Develop strategies for improving professional performance through reflective practice.

Career Prospects

Graduates of the Entertainment Business Programs can expect to learn skills to be prepared for entry level positions in such entertainment business careers as A&R Assistant, Merchandiser, Advertising Agent, Music Director, Artist Liaison, Music Publisher, Artist Manager, Music Supervisor, Booking Agent, Business Affairs Assistant, Promoter, Publicist, Digital Marketing Strategist, Entrepreneur, Event Planner, Social Media Manager, Licensing Agent, Marketing Manager, Tour Manager, Media Relations, Venue Management, and Videographer.

What Sets This Program Apart

Beyond business fundamentals, students learn practical contemporary media production skills in video, audio, web, and graphic design, and complete an Entertainment Business Project in which they create, execute, and present a real-world entertainment business project.

Admission Requirements & Process

Admission to SAE Institute is open to any individual who is seriously interested in creative media industries and meets all necessary entrance requirements. No previous experience is required.

Prospective students must meet all admissions requirements, including having a fully executed enrollment agreement, before the first day of the module.

Requirements for Admission

  • Provide Proof of Graduation in the form of a standard high school diploma, GED completion certificate, state high school equivalency certificate or high school transcript (see Proof of Graduation Policy).
  • Minimum high school cumulative grade point average (GPA) of 2.5 or higher, as demonstrated by a high school transcript; or a college cumulative GPA of 2.5 or higher, as demonstrated by a college transcript; or a score of 20 or higher on the Entrance Evaluation.
  • Applicants who do not meet the minimum GPA requirement based on high school or college transcripts and who do not achieve a score of 20 or higher on the Entrance Evaluation but have scored a minimum of 14 may be considered for admission through an interview with the SAE Institute Admissions Committee, which may grant acceptance based on the applicant's overall qualifications and potential for success.
  • Complete the Wonderlic Distance Learning Assessment
  • Provide Government-issued photo identification
  • Be a U.S. citizen or eligible non-citizen; or provide proof of appropriate student visa
  • Be at least 17 years old
  • Demonstrate English language proficiency (see English Language Proficiency Policy)
  • International students must include a statement from a guarantor that he/she is willing to provide applicant with financial support for a minimum of one year along with: a personal bank statement of the guarantor converted to U.S. dollars, the amount of financial support the guarantor is willing to provide for one academic year, the guarantor's name, address, signature, email address, and relationship with the student

Students will not be considered enrolled until they meet all of the following requirements:

  • Have a fully executed Enrollment Agreement
  • Attend a new student orientation
  • Attend beyond the first week of the first module

SAE Institute requires all applicants to successfully complete the Wonderlic SLE-Q to enroll into a program. All applicants must also provide documentation as Proof of Graduation (POG) prior to acceptance, and applicants from non-English-speaking countries must demonstrate English language proficiency through an approved exam.

Application Process

  1. 1
    Submit Application
    Complete the online application form with your personal information and educational background.
  2. 2
    Submit Transcripts
    Provide official high school transcripts or GED certificate. Some programs may require additional documentation.
  3. 3
    Financial Aid
    Complete the FAFSA to determine eligibility for federal financial aid. Meet with a financial aid advisor to review your options.
    Complete FAFSA Application
  4. 4
    Enrollment
    Once accepted, complete enrollment paperwork, register for classes, and attend orientation.

Program Schedule

The Diploma in Entertainment Business program consists of 11 courses taken in 12 months. Students enrolled full-time in the diploma program take 3 courses in their first semester and 4 courses in their second and third semesters with a short break between modules and semesters, completing 44 total credits.

The Associate of Applied Science in Entertainment Business program consists of 16 courses taken in 19 months (64 total credits). Students take 3 courses each semester, with the final semester having 4 courses. It requires 40 credit hours of core Entertainment Business, 20 credits of General Education Courses, and 4 credits of Career Preparation.

Curriculum

A prior course list (ENT100, ENT110, ENT120, ENT130, ENT140, ENT150, ENT200, ENT230, ENT240, ENT250, CAR200) remains in teach-out for continuing students.

Cost of Attendance & Financial Aid

Total Program Tuition
≈ $26,400
Total Program Cost
≈ $28,175

Tuition is charged by the credit hour. All courses require a technology package and a per-semester technology fee, and a non-refundable administrative fee applies to the first module. Repeat course tuition is charged per credit. Costs may be financed through federal aid, VA benefits, UNISA institutional loans, or private loans.

SAE Institute students who qualify may apply for several different forms of financial assistance to help pay for tuition, materials, and/or living expenses. Students should meet with Financial Services for complete information, requirements, applications, and filing deadlines.

Students who wish to apply for financial aid are encouraged to begin the application process as soon as possible. Most sources of student financial aid, including Title IV Federal Student Aid programs, require students to complete and file a Free Application for Federal Student Aid (FAFSA) available online at www.fafsa.gov. Private student lending and payment options may also be available to assist qualified students in achieving their goals when not covered by federal or state programs.

Title IV Federal Student Aid

Title IV Federal Student Aid programs are available to students who qualify, including the Federal Pell Grant, Direct Subsidized Loan, Direct Unsubsidized Loan, Direct PLUS Loan (Parent PLUS Loan), Federal Supplemental Educational Opportunity Grant (FSEOG), and the Federal Work Study (FWS) Program. Alternative (private) loan programs may also be available. All SAE Institute campuses are approved by the US Department of Education to offer Title IV federal financial aid and by the State Approving Agency for various benefits for veterans.

Institutional Loans and Aid

Students enrolled at SAE Institute are eligible to participate in an Institutional Loan program offered by UNISA as a third party provider, designed to cover the cost of tuition, technology packages, and fees in excess of available federal aid. Institutional aid also includes the Returning Student Completion Grant, the SAE Institute High School Class of 2026 Scholarship, and the Diploma in Audio Needs Based Scholarship. Full-time employees and their eligible family members may qualify for an Employee Tuition Discount.

Total program tuition is $26,400 (tuition only; any fees billed separately).

Career Outcomes

SAE Institute offers students a wide range of support services to assist students in obtaining employment opportunities in their field of study after graduation. Career assistance not only involves informing students of available opportunities, but also working to prepare them for their job search before graduation. The Career Services staff is dedicated to assisting students in developing a career plan and to supporting them in the process of obtaining employment in their field of study after graduation. Services provided by the Career Services staff include:

  • Individual career guidance
  • Interview technique training
  • Resume preparation
  • Employer search
  • Job search assistance
  • E-Portfolio Development through Portfolium

SAE Institute sponsors a variety of opportunities for students to learn about and prepare for future employment. These may include periodic field trips, guests, and other activities that bring students into direct contact with employers and work sites. SAE Institute does not guarantee employment or salaries.

SAE Institute graduates may return to the same campus and audit any classes previously taken in the program without being charged additional tuition. Support professional growth of graduates is offered through lifetime career services.

What to Expect as a Student at SAE Institute

SAE Institute teaches using a Student-centered Active Education design that promotes learning through practical experiences that replicate common professional competencies. Curriculum is delivered through practice-based activities, guided discussions, and real-world assessments in an engaging, diverse, and creative environment, and is taught by qualified, experienced, professional faculty.

SAE Institute campuses regularly upgrade their equipment, software, and educational materials in order to stay current with rapidly changing technology. Facilities feature multiple classrooms, surround sound theaters, studios and workstations equipped with industry-standard hardware and software from manufacturers such as AKG, Apple, Avid Pro Tools, Focusrite, Native Instruments, Neumann, PreSonus, Sennheiser, Shure, Slate Digital, Solid State Logic, Universal Audio, and Waves. Some courses are taught in a blended format, with some content online and some classroom instruction.

The Learning Resource Center (LRC) functions as the campus library, giving students access to online resources, trade journals, books, equipment manuals, media, and other materials. SAE Institute provides a variety of student services: Student Success Managers and Student Advisors help students set up peer mentoring, disability accommodations, and tutoring, and develop academic success skills such as time management, focused studying, and executive functioning. SAE Institute also sponsors a variety of clubs and activities on campus, including the Student Alliance, campus clubs, and student events.

School Information

SAE Institute
usa.sae.edu
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Location

Atlanta
215 Peachtree Street NE, Suite 300
Suite 300
Atlanta, GA 30303

Accreditation & Approvals

All SAE Institute campuses are approved by the US Department of Education to offer Title IV federal financial aid and the State Approving Agency for various benefits for veterans. The schools are certified by Student and Exchange Visitor Program (SEVP), which allows SAE Institute campuses to issue student Visas for qualified international students.

SAE Institute Atlanta is authorized by the Georgia Nonpublic Postsecondary Education Commission.

SAE Institute Atlanta is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) and is a branch campus of SAE Institute of Technology Nashville in Nashville, TN.

All SAE Institute U.S. Campuses are accredited by: The Accrediting Commission of Career Schools and Colleges (ACCSC) which is a recognized accrediting agency by the U.S. Department of Education. SAE Nashville is accredited by Accrediting Commission for Career Schools and Colleges (ACCSC) as a main campus.

Accrediting Commission of Career Schools and Colleges (ACCSC): 2101 Wilson Boulevard, Suite 302, Arlington, Virginia 22201. Phone: 703-247-4212. Web: www.accsc.org

NOTICE CONCERNING TRANSFERABILITY OF CREDITS AND CREDENTIALS EARNED AT OUR INSTITUTION: The transferability of credits you earn at SAE Institute is at the complete discretion of an institution to which you may seek to transfer. Acceptance of the Associate or Diploma degree you earn at SAE Institute is also at the complete discretion of the institution to which you may seek to transfer.

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Diploma in Entertainment Business