Online Marketing Certified Associate — OMCA

OMCA is a valuable entry-level certification for online marketing associates and entry-level practitioners. Perfect for managers, those just starting in digital marketing, or as a first step towards earning an OMCP certificate, an OMCA certification is designed to prove conceptual knowledge of digital marketing and demonstrate foundational knowledge of generally accepted practices across multiple digital marketing disciplines. To be eligible for a OMCA Credential, you must first meet specific education and marketing experience requirements. The final step to becoming an OMCA is passing a multiple-choice examination that tests conceptual knowledge across five of eight online marketing disciplines including Content Marketing, Conversion Rate Optimization, Email Marketing, Mobile Marketing, Digital Advertising, Search Engine Optimization (SEO), Social Media Marketing, and Web Analytics.