Academy of Art University
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Certificate
On-CampusFinancial Aid
San Francisco Campus
San Francisco, CA
Next start
Feb 3, 2027
Duration
4 Years
120 semester units
App fee
$50
Tuition
$163,920 for the Program
Certified Digital Persuasion Analyst — CDPA
View CertificateDescription
Today, marketing professionals are being asked to apply principles of psychological influence and behavioral economics to the design of digital channels. If you have studied, read and worked in the field, you may be able to demonstrate proficiency by passing the CDPA exam. This exam assesses the same persuasion engineering tools and research based insights covered by HFI's two courses which teach strategies for Persuasion, Emotion, and Trust (PET): "PET Design" and "PET Architect".
Certifying Organization
Human Factors International
View OrganizationDetails
If significant education or training is needed? Unknown
If significant work experience is needed? Unknown
Is an exam required? Yes
Certification can be renewed with Continuing Education Units? Unknown
Certification can be renewed with re-examination? Unknown
Certification can be renewed with Continuing Professional Development? Unknown
Certification can be renewed in multiple ways? Unknown
Related Programs
45 Marketing / Digital Marketing programs on Career School App.
Academy of Art University
Advertising
Associate Degree
On-CampusFinancial Aid
San Francisco Campus
San Francisco, CA
Next start
Feb 3, 2027
Duration
60 units
60 semester units
App fee
$50
Tuition
$81,960 for the Program
Academy of Art University
Advertising
Bachelor Degree
On-CampusFinancial Aid
San Francisco Campus
San Francisco, CA
Next start
Feb 3, 2027
Duration
120 units
120 semester units
App fee
$50
Tuition
$163,920 for the Program
Academy of Art University
Advertising
Master Degree
On-CampusFinancial Aid
San Francisco Campus
San Francisco, CA
Next start
Feb 3, 2027
Duration
63 units
63 semester units
App fee
$50
Tuition
$97,713 for the Program
Academy of Art University
Advertising & Branded Media Technology
Master Degree
On-CampusFinancial Aid
San Francisco Campus
San Francisco, CA
Next start
Feb 3, 2027
Duration
36 units
36 semester units
App fee
$50
Tuition
$55,836 for the Program
Academy of Art University
Artificial Intelligence Marketing & Design
Bachelor Degree
On-CampusFinancial Aid
San Francisco Campus
San Francisco, CA
Next start
Feb 3, 2027
Duration
4 Years
120 semester units
App fee
$50
Tuition
$163,920 for the Program
Suggested because Certified Digital Persuasion Analyst applies to Search Marketing Strategists. Confirm with the school that its curriculum covers this exam.
Related Careers
Other Certifications from Human Factors International
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