Sport Management (Leadership Track)

Keiser University’s Bachelor of Science in Sports Management (Leadership Track) covers every major area of the sport industry, from the daily operations of sports organizations to the complex decisions made in sport finance and sports law. Coursework spans sport marketing, public relations, strategic management for sport organizations, sports analytics, governance, risk management, leadership psychology, and more. Students who pursue this sports management degree program graduate with practical skills, real world internship experience, and the professional credentials to step into leadership roles across sports teams, high schools, sports facilities, and beyond. Students also gain foundational knowledge in sports economics, community engagement, and sport management major elective courses that reflect their career goals. Job opportunities span professional, collegiate, and community sport at every level.

Program Mission

Keiser University’s Bachelor of Science in Sports Management is designed to provide students with the knowledge and skills required for a career in the sport industry.

Program Goals

1. Prepare students to be effective leaders
2. Empower critical thinkers to use problem solving skills
3. Develop learners into skillful communicators who can work with others
4. Create resourceful industry professionals with a priority on revenue generation stream

Program Highlights

The sports management bachelor’s program at Keiser features small class sizes, one-class-at-a-time scheduling, and a curriculum built around real industry outcomes. Elective courses allow students to focus on coaching, sport psychology and team dynamics. Through industry partnerships and hands-on internship experience, students gain direct real world exposure to professional teams, sports organizations, and sports facilities. Career counselors and academic advisors support students throughout the program to align coursework with career goals and build job opportunities in their chosen area of sport management focus.

Gain Job-Ready Skills for a Sports Management Career:

• Sport marketing strategy and marketing campaign management
• Event management and sports event planning
• Sport finance and economics fundamentals
• Leadership and team building techniques
• Sports law and risk management
• Public relations and community engagement
• Sports analytics and data interpretation
• Sales and sponsorship management strategies

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

Applicants desiring to enter Keiser University must submit an application to the Admissions Office well in advance of the start date. This permits proper scheduling and assures availability of classroom space. Applications for winter, spring or fall semesters should be made as early as possible, as these entry dates are normally the time of greatest enrollment.

For students enrolling at Keiser University, credit for courses or degrees completed at another institution is subject to approval by the Dean of Academic Affairs. These courses or degrees must be similar in content and duration to those offered in the program for which an applicant has applied. The Dean of Academic Affairs makes the final decision of accepted transfer credits from the received transcript. However, only courses listed on official transcripts receive permanent official transfer credit. (To grant such credit, Keiser University must receive official transcripts--- those mailed directly to Keiser University by the previous institution---by the end of a student’s first semester.) Keiser University requires that, at a minimum, a student complete the final 25% of a program through the University. Active duty, reservists, and National Guard service members who are students can complete at a minimum 25% of a program at any time through the University and graduate. Transfer students are informed in writing of any credits accepted as transferable. Preliminary notification is presented, in most cases, prior to enrollment but in no case later than the end of a transfer student's first semester. Students are responsible for having official transcripts sent to Keiser University from their former institution(s). It may be necessary for students to forfeit some previously earned credit in the transfer process since college philosophies, objectives and programs may vary and change from year to year. Therefore, Keiser University makes no blanket statement or promise of acceptance of credits from any other institution.

Keiser University accepts transfer credits applicable to an applicant's program of study from other institutions recognized by the United States Department of Education (USDE). Keiser University accepts transfer of associate degrees that, upon evaluation, include the appropriate major course distribution without time limitations.

Transfer credits are granted only for courses in which a grade of "C" or higher was earned (2.0 on a 4.0 scale).

To receive a Bachelor of Science degree in Sport Management (Leadership Track), students must complete 120 credit hours as described below. The length of this program is approximately 40 months (this will vary if a student transfers in credits).

A semester of sixteen (16) weeks may consist of four (4) consecutive four (4) week terms, two consecutive 8-week terms, or (1) consecutive sixteen (16) week semester of instruction.

Study on-campus at our Florida location with one class at a time. Small class sizes create an environment where faculty know students by name and provide individualized support throughout the program.

Keiser University charges tuition per 16-week semester according to the number of credit hours scheduled, not per program. The rates below are the university’s published Flagship (Residential) campus Tuition and Fee Disclosure, effective Fall Semester 2026, and are subject to annual review.

Required fees

• Tuition deposit — $150.00, refundable before May 1 for fall and November 1 for spring
• Housing deposit — $250.00, refundable before July 1 for fall and December 1 for spring
• Education fee — $976.00 per semester, for programmatic participation and facilities resources
• Technology fee — $309.00 per semester
• Health insurance — $2,169.00 per academic year, or $1,370.00 for spring and summer only

Other fees are charged per occurrence: withdrawal $100.00, orientation $100.00, re-entry $150.00, car permit $50.00 ($15.00 for an additional permit), returned check $40.00, dorm key replacement $30.00, library late fee $10.00, student ID replacement $30.00, late payment $25.00 and transcript $10.00. Program supplies and kits vary by program; textbooks are estimated at up to $2,000.00 per semester.

Financial aid

Keiser University participates in federal Title IV financial aid. Students seeking aid complete the FAFSA using the university’s federal school code, 015159.

Estimated Student Costs

Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the school’s catalog or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.

Graduates of Keiser University’s sports management programs pursue careers across professional sports, collegiate athletics, interscholastic sport programs, and the private sector. Labor statistics from the U.S. Bureau of Labor Statistics point to consistent demand for sports management professionals across a broad range of sports organizations. From community recreation leagues to major league franchises like the New York Yankees, the sports industry employs thousands of professionals in event management, sport marketing, sport finance, sports analytics, sports law, and operations. This bachelor’s program equips students with the foundational knowledge and real world experience to pursue the career options that align with their goals. Unlike many general business schools, Keiser’s College of Golf & Sport Management focuses specifically on the sport industry, giving graduates a direct path into the roles they want.

Career Pathways in Sports Management

• Athletic Director
• General Manager
• Team Operations Manager
• Sports Marketing Manager
• Public Relations Specialist
• Sports Agent
• Sports Event Coordinator

• Sponsorship and Fundraising Manager
• Academic Advisor in Athletics
• Sports Business Analyst
• Sports Media Coordinator
• Interscholastic Sport Administrator
• Coaching Staff Member

Placement Rate

Keiser University publishes the following in its 2025 Undergraduate Placement Rates report for BS Sports Management.

Keiser University’s notes on this report: “Does not include international campuses.” “Report as of April 2026, 16.43% has been verified through 3rd party.”

Although Keiser University provides employment placement assistance, it cannot promise or guarantee employment.

Keiser University’s sports management programs give students the career-oriented education, internship experience, and professional network needed to compete in the sports industry. With flexible online and on-campus options across Florida and beyond, the Bachelor of Science in Sports Management (Leadership Track) prepares graduates to lead teams, manage sports events, run athletic programs, and build careers that go the distance. Whether the starting point is a high school diploma or an approved associate’s degree, Keiser meets students where they are and builds toward where they want to go.