Business Administration: Automotive Dealership Management

Keiser University’s Bachelor of Arts degree in Business Administration focuses on an in-depth study of the functional areas of business, the business environment including ethical business practices, and technical and communication skills needed in today’s business environment. The program offers various concentrations that allow students to specialize in a specific business discipline to enhance their career opportunities within that field. The program includes opportunities for students to apply skills and knowledge learned throughout the program.

Keiser University’s Bachelor of Arts degree in Business Administration is intended to prepare careerfocused students with in-depth knowledge of business principles. Students are offered a wellrounded business education as they learn the key content areas of the functional areas of business, the business environment, and technical, communication, and career advancement skills to prosper in a diverse business environment.

Program Goals

• Apply concepts of the functional areas of business and the business environment
• Enhance proficiency in the use of technical and quantitative skills to make business decisions.
• Demonstrate professional communication skills using APA format
• Demonstrate the integration of specific knowledge and business skills learned from a concentration.

Applicants desiring to enter Keiser University must submit an application to the Admissions Office well in advance of the start date. This permits proper scheduling and assures availability of classroom space.

For students enrolling at Keiser University, credit for courses or degrees completed at another institution is subject to approval by the Dean of Academic Affairs. These courses or degrees must be similar in content and duration to those offered in the program for which an applicant has applied. The Dean of Academic Affairs makes the final decision of accepted transfer credits from the received transcript. However, only courses listed on official transcripts receive permanent official transfer credit. (To grant such credit, Keiser University must receive official transcripts--- those mailed directly to Keiser University by the previous institution---by the end of a student’s first semester.) Keiser University requires that, at a minimum, a student complete the final 25% of a program through the University. Active duty, reservists, and National Guard service members who are students can complete at a minimum 25% of a program at any time through the University and graduate. Transfer students are informed in writing of any credits accepted as transferable. Preliminary notification is presented, in most cases, prior to enrollment but in no case later than the end of a transfer student's first semester. Students are responsible for having official transcripts sent to Keiser University from their former institution(s). It may be necessary for students to forfeit some previously earned credit in the transfer process since college philosophies, objectives and programs may vary and change from year to year. Therefore, Keiser University makes no blanket statement or promise of acceptance of credits from any other institution.

Keiser University accepts transfer credits applicable to an applicant's program of study from other institutions recognized by the United States Department of Education (USDE). Keiser University accepts transfer of associate degrees that, upon evaluation, include the appropriate major course distribution without time limitations.

Transfer credits are granted only for courses in which a grade of "C" or higher was earned (2.0 on a 4.0 scale). Prior to granting transfer of credit for any course, the University reserves the right to test applicants or request that they successfully pass an examination administered by a Keiser University faculty member.

To receive a Bachelor of Arts degree in Business Administration, students must complete 120 credit hours as described below. The length of this program is approximately 40 months (this will vary if a student transfers in credits).

Keiser University charges tuition per 16-week semester according to the number of credit hours scheduled, not per program. The rates below are the university’s published Tuition and Fee Disclosure, effective Fall Semester 2026, and are subject to annual review.

Required fees

• Application fee — $55.00, one time on enrollment
• Registration fee — $145.00, one time on enrollment
• Education fee — $550.00 per semester, for programmatic participation and facilities resources

Other fees are charged per occurrence: withdrawal $100.00, re-entry $150.00, transcript $5.00, student ID replacement $15.00, returned check $35.00, late payment $10.00 and library late fee $10.00. Clinical, licensure, professional skill development and technical fees vary by program.

Financial aid

Keiser University participates in federal Title IV financial aid. Students seeking aid complete the FAFSA using the university’s federal school code, 015159.

Career Pathways in Business Administration

• Business leaders across sectors
• Marketing managers and coordinators
• Human resources specialists
• Financial analysts and advisors
• Market research analysts
• Office managers and administrators
• Sales managers and representatives
• Operations managers
• Project managers
• Business consultants
• Nonprofit administrators
• Healthcare administrators
• Retail managers
• Small business owners
• Corporate trainers

Although career services assistance is provided, Keiser University cannot promise or guarantee employment.

Keiser University’s business administration bachelor’s degree program prepares students for professional success across business sectors. Whether you plan to enter corporate management, launch your own venture, or pursue master’s degrees in business or related fields, our program provides the foundation needed for career advancement. Online and on-campus options fit your schedule while delivering the same quality education, faculty expertise, and student support that define Keiser University’s commitment to student success and future career development.