Business Administration

Keiser University’s Bachelor of Arts in Business Administration provides thorough preparation for the business world through comprehensive coursework that covers accounting, finance, management, marketing, economics, and business law. Students examine how organizations operate, how markets function, and how business leaders make strategic decisions that shape the future of their companies.
 
The curriculum balances foundational knowledge with specialized training. Core courses establish understanding of business principles, financial analysis, human resource management, and marketing strategy. General education courses build communication skills, analytical abilities, and critical thinking that employers value. Upper-division coursework allows students to apply concepts through case studies, projects, and real-world scenarios that mirror actual business challenges.
 
Each concentration offers focused preparation for specific career paths. Students working toward business management roles study organizational structures, leadership principles, and operations management. Those pursuing marketing careers explore consumer behavior, advertising strategy, and digital marketing. Finance concentration students examine investment analysis, financial planning, and corporate finance. International business concentrations prepare graduates for global career opportunities.
 
The program structure supports working professionals and full-time students alike through flexible scheduling options. Online learning platforms allow you to complete coursework at your own pace while maintaining employment. On-campus classes provide direct interaction with faculty and peers. Hybrid formats combine both approaches, giving you the best of both worlds.

Program Mission

The Bachelor of Arts degree in Business Administration is intended to provide career-focused students the ability to gain the fundamental, communication, administration, and career advancement skills necessary to prosper in a diverse business environment.

Program Goals

The business administration program goals align with Keiser University’s mission to prepare students for career success.

• Describe basic concepts of the functional areas of business and the business environment.
• Demonstrate the use of basic technical and quantitative skills.
• Develop professional communication skills

Program Highlights

The Business Administration bachelor’s degree program features ten concentration options allowing students to specialize in their chosen career field. Small class sizes provide personalized attention from experienced faculty. Flexible learning formats accommodate working adults through online, on-campus, and hybrid options. The curriculum emphasizes practical application of business concepts through case studies, projects, and real-world scenarios. Students complete 120 credit hours over approximately 40 months, with opportunities to transfer credits from previous institutions. The online business degree option provides identical curriculum and faculty support as on-campus programs.

Gain Job-Ready Skills for Business Careers

• Financial analysis and budgeting
• Strategic planning and decision-making
• Marketing research and campaign development
• Human resource policies and procedures
• Business communication and presentation skills
• Project management and coordination
• Data analysis and business intelligence
• Leadership and team management
• Accounting principles and financial reporting
• Sales techniques and customer relations
• International business operations
• Business law and ethical practices

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student success support, Keiser helps learners achieve their personal and professional goals at all levels. Our higher education programs prepare graduates for leadership roles across business, healthcare, technology, and other growing industries.

Applicants desiring to enter Keiser University must submit an application to the Admissions Office well in advance of the start date. This permits proper scheduling and assures availability of classroom space. Applications for winter, spring or fall semesters should be made as early as possible, as these entry dates are normally the time of greatest enrollment.

For students enrolling at Keiser University, credit for courses or degrees completed at another institution is subject to approval by the Dean of Academic Affairs. These courses or degrees must be similar in content and duration to those offered in the program for which an applicant has applied. The Dean of Academic Affairs makes the final decision of accepted transfer credits from the received transcript. However, only courses listed on official transcripts receive permanent official transfer credit. (To grant such credit, Keiser University must receive official transcripts--- those mailed directly to Keiser University by the previous institution---by the end of a student’s first semester.)

Keiser University requires that, at a minimum, a student complete the final 25% of a program through the University. Active duty, reservists, and National Guard service members who are students can complete at a minimum 25% of a program at any time through the University and graduate. Transfer students are informed in writing of any credits accepted as transferable. Preliminary notification is presented, in most cases, prior to enrollment but in no case later than the end of a transfer student's first semester. Students are responsible for having official transcripts sent to Keiser University from their former institution(s). It may be necessary for students to forfeit some previously earned credit in the transfer process since college philosophies, objectives and programs may vary and change from year to year. Therefore, Keiser University makes no blanket statement or promise of acceptance of credits from any other institution.

Transfer credits are granted only for courses in which a grade of "C" or higher was earned (2.0 on a 4.0 scale).

Keiser University students take one class at a time. Keiser University term lengths are 4-week, 8-week and 16-week.

Keiser University publishes this program as approximately 40 months and 120 credit hours.

Keiser University lists this program as available on campus, Online and Hybrid.

Tuition is charged per 16-week semester according to the credit hours scheduled.

Keiser University charges tuition per 16-week semester according to the number of credit hours scheduled, not per program. The rates below are the university’s published Tuition and Fee Disclosure, effective Fall Semester 2026, and are subject to annual review.

Required fees

• Application fee — $55.00, one time on enrollment
• Registration fee — $145.00, one time on enrollment
• Education fee — $550.00 per semester, for programmatic participation and facilities resources

Other fees are charged per occurrence: withdrawal $100.00, re-entry $150.00, transcript $5.00, student ID replacement $15.00, returned check $35.00, late payment $10.00 and library late fee $10.00. Clinical, licensure, professional skill development and technical fees vary by program.

Financial aid

Keiser University participates in federal Title IV financial aid. Students seeking aid complete the FAFSA using the university’s federal school code, 015159.

Estimated Student Costs

Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the school’s catalog or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.

Graduates from Keiser University’s business administration program pursue careers across nearly every industry sector. Business and financial occupations continue growing, with the Bureau of Labor Statistics projecting strong job opportunities for business degree holders through the coming decade. This bachelor’s degree in business administration prepares you for entry-level and mid-level positions in corporate environments, nonprofit organizations, government agencies, and entrepreneurial ventures.

Your business degree opens pathways into human resources, where you recruit talent and build organizational culture. Marketing managers develop campaigns that connect products with consumers. Office managers coordinate operations that keep companies running smoothly. Financial analysts evaluate investment opportunities. Market research analysts study consumer behavior and industry trends.

The program also prepares graduates for roles in sales management, healthcare administration, information technology management, and international business operations. Some graduates launch their own business, applying entrepreneurial principles learned throughout the program. Career paths span industries from technology and finance to healthcare and retail.

Career Pathways in Business Administration

• Business leaders across sectors
• Marketing managers and coordinators
• Human resources specialists
• Financial analysts and advisors
• Market research analysts
• Office managers and administrators
• Sales managers and representatives
• Operations managers

• Project managers
• Business consultants
• Nonprofit administrators
• Healthcare administrators
• Retail managers
• Small business owners
• Corporate trainers

Placement Rate

Keiser University publishes the following in its 2025 Undergraduate Placement Rates report for BA Business Administration.

Keiser University’s notes on this report: “Does not include international campuses.” “Report as of April 2026, 16.43% has been verified through 3rd party.”

Although Keiser University provides employment placement assistance, it cannot promise or guarantee employment.

Keiser University’s business administration bachelor’s degree program prepares students for professional success across business sectors. Whether you plan to enter corporate management, launch your own venture, or pursue master’s degrees in business or related fields, our program provides the foundation needed for career advancement. Online and on-campus options fit your schedule while delivering the same quality education, faculty expertise, and student support that define Keiser University’s commitment to student success and future career development.