Sport Management and Operations is a Master Degree program (100% Online) offered by Keiser University in Fort Lauderdale, FL. The program takes 24 Months to complete, with tuition of $17,404 per semester.
Program Overview
Keiser University’s Master of Science in Sport Management and Operations (MSSMO) is designed to provide students with the knowledge and skills needed for a professional career in the sport industry. The program prepares students for a variety of positions in the business of sports. The program imbues students with critical thinking skills, business acumen, and communication abilities to lead a multitude of sports endeavors – from little league to scholastic sports to higher education sports to professional sports.
Ethical foundations and professional standards are established and reinforced. The MSSMO program encourages creativity and independent learning, while fostering a climate of classroom collaboration.
What sets this Program apart
Program Goals
- Foster innovative leaders for strategic impact in the sports industry.
- Advance critical thinkers to solve complex industry challenges.
- Transform learners into expert communicators who lead teams and navigate diverse sports environments.
- Prepare sports professionals with expertise in revenue strategies and sustainable business models.
Admission Requirements and Process
Applicants desiring to enter Keiser University must submit an application to the Admissions Office well in advance of the start date. This permits proper scheduling and ensures availability of classroom space. Applications for Winter, Spring, Summer, or Fall semesters should be made as early as possible, as these entry dates are normally the time of greatest enrollment.
Keiser University may accept transfer credits from a college or university recognized by the by the U.S. Department of Education (USDE). Coursework must be equivalent in content, level, and credit hours to the corresponding Keiser University course/s. Qualified, accepted master’s degree seeking students may transfer a maximum of 12 graduate level credits, but no more than two-thirds of the total credit hours (whichever is less), required for the program unless otherwise specified by a programmatic accreditor.
Acceptable courses will be equivalent to a B grade or higher unless otherwise specified by programmatic requirements.
Keiser University requires that, at a minimum, a student complete at least one third of the credit hours required for any graduate or post-baccalaureate professional degree through instruction offered by Keiser University.
General Requirements
- Graduate School ApplicationSubmission of a completed Graduate School Application.
- Baccalaureate or Master’s TranscriptSubmission of an unofficial baccalaureate or master's transcript from an accredited school. If transcripts are in a foreign language, student must provide proof of Foreign…
- Official Transcript DeadlineFailure to provide an official transcript by the end of the first semester will lead to dismissal from the program and Graduate School.
- Minimum 3.0 CGPAMinimum 3.0 CGPA
- Resume or Curriculum VitaeResume or Curriculum Vitae
- Personal Statement (CGPA below 3.0)If CGPA is < 3.0, Keiser University’s Graduate School requires the submission of a Personal Statement. This personal statement should include an explanation regarding the factors…
- Supplemental Documentation (optional)Supplemental documentation may be included, but are not required, to support a prospective student’s application: o Letter of Recommendation o GMAT or GRE Test Scores
- Bachelor’s Degree TranscriptSubmission of an unofficial transcript or copy of a foreign evaluation showing successful completion of a bachelor’s degree with a completed graduate school application.
- Criminal Background CheckSuccessful criminal background check.
- Official Bachelor’s TranscriptSubmission of official transcripts or original foreign evaluations showing successful completion of a bachelor’s degree from an accredited college or university received within…
- GRE or MAT ScoreMinimum GRE composite score of 1350 or MAT score at the 40th percentile received within the first semester of enrollment.
- Formal ResumeFormal resume indicating education and complete work history.
- Internship Before CapstoneStudents are required to take SMO600 Internship before taking SMO610 Sport Management and Operations Capstone.
Application Process
- 1Contact an Admissions CounselorContact one of Keiser University’s friendly admissions counselors.
- 2Attend an Open House or Campus VisitAttend an Open House or plan a campus visit.
- 3Meet With Your Admissions CounselorSchedule a convenient time to meet with your admissions counselor to determine if Keiser University is right for you.
- 4Submit an ApplicationSubmit an application and complete your enrollment profile and application.Apply Now
- 5Review Program RequirementsReview the Graduate School admission requirements for your program.
- 6Upload Your Admission DocumentsIn the Student Enrollment Portal, click on “My Documents” and upload the corresponding documents to fulfil the admission requirements. Then submit the Letter of Recommendation Form and your Personal Statement.
- 7Schedule Your Financial Aid AppointmentYour admissions counselor will connect you to your dedicated Financial Aid Officer to schedule your appointment and receive assistance completing the FAFSA. Collect your prior-year income tax returns in preparation. Keiser University’s FAFSA school code is 015159.
- 8Class RegistrationOnce you have accepted your financial aid funding plan, the registrars will schedule your courses throughout your entire degree plan from start to completion. Exceptions may apply if you have transfer credits.
- 9Order BooksYour admissions counselor will assist you in ordering your books through the online bookstore. Standard receipt is 3–5 business days unless you order priority.
- 10Attend OrientationOnline programs offer a self-paced orientation through Blackboard, or a scheduled live session before each class start date with a second option afterwards. For campus programs, speak with your admissions counselor about orientation requirements at your location.
- 11Begin ClassesThe class week runs Monday through Sunday, midnight EST. You must log in by Wednesday of week one to confirm attendance, and participate a minimum of three logins per week in the Blackboard classroom for each course. Campus students should see their academic team for attendance requirements by program.
Program Schedule
To receive a Master of Science degree in Sport Management and Operations, students must earn 36 graduate semester credit hours as described below. The length of this program is approximately 24 months for a full-time student.
A semester of sixteen (16) weeks may consist of four (4) consecutive four (4) week terms, two consecutive 8-week terms, or (1) consecutive sixteen (16) week semester of instruction.
Choose from online learning or hybrid format designed to fit your schedule. Enjoy the flexibility to balance work and life while earning your degree.
Take one or two classes at a time and balance school with work and family. Enjoy personalized attention through our small classes and student-first approach.
- October 26th, 2026
- January 11th, 2027
- March 08th, 2027
- May 10th, 2027
- July 05th, 2027
Cost of Attendance and Financial Aid Information
Keiser University charges tuition and education fees per semester, based on scheduled credit hours. Each semester is 16 weeks. The rates below are the university’s published Tuition and Fee Disclosure for the Graduate School, effective Fall Semester 2026, and are subject to annual review.
This program is charged at the rate for Master’s degree and graduate-level certificate programs.
| Semester credit load | Tuition per semester |
|---|---|
| Full time (12+ credits) | $17,404.00 |
| Three-quarter time (9 to 11.99 credits) | $13,053.00 |
| Half time (6 to 8.99 credits) | $8,702.00 |
| Less than half time (3 to 5.99 credits) | $4,351.00 |
An education fee of $750.00 per semester is charged for all graduate-level programs. One-time charges on enrolment are an application fee of $55.00 and a registration fee of $145.00.
Curriculum
Keiser University’s Master of Science in Sport Management and Operations (MSSMO) is a graduate program built for current and aspiring sports management professionals ready to lead. Focused on sport administration, business strategy, public relations, sports law, and event management, the program equips students to run sports organizations with clarity and purpose. Through coursework covering sports marketing, facilities management, sport finance, and sports analytics, graduates gain the skills to serve as athletic directors, general managers, and sports agents in professional, collegiate, and community settings. Note: Students must complete the Internship course before enrolling in the Sport Management and Operations Capstone.
To receive a Master of Science degree in Sport Management and Operations, students must earn 36 graduate semester credit hours as described below. The length of this program is approximately 24 months for a full-time student.
Required Courses
| Subject # | Name | Credits |
|---|---|---|
Career Outcomes
Graduates of Keiser University’s master’s degree in sports management are prepared to pursue leadership roles across the sports industry, including positions with professional sports teams, collegiate athletic departments, and sports organizations at every level. This graduate program supports sports management professionals by building their ability to manage teams, develop revenue strategies, apply sports analytics, oversee event management, and handle the legal matters that come with running sports operations. Career opportunities span both the private and public sectors, from team managers and sports agents to sports marketing professionals and facility directors.
Career Pathways in Sport Management and Operations
- Athletic Director
- General Manager
- Team Operations Manager
- Sports Marketing Manager
- Public Relations Specialist
- Social Media Manager
- Sports Event Coordinator
- Facility Manager
- Ticketing and Sales Manager
- Player Development Coordinator
- Academic Advisor (Athletics)
- Sports Agent
- Sports Business Analyst
- Sports Operations Director
While Keiser University provides employment placement assistance, it cannot promise or guarantee employment.
What to expect as a Keiser University student
Keiser University’s graduate sport management and operations program serves experienced professionals and motivated graduates ready to build on their education and step into leadership roles across the sports industry. With an online format, flexible eight-week terms, and a curriculum built around sport administration, event management, sports marketing, sports analytics, and business strategy, the MSSMO aligns with your professional goals and the demands of a competitive job market. Whether you are aiming to become an athletic director, general manager, sports agent, or event coordinator, Keiser provides the graduate program and student support to get you there.
School Information
Campus Address
Why Accreditation Is Important
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, masters, educational specialist, and doctorate degrees.
- Eligible for federal Title IV financial aid
- Credits earned toward a respected credential
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