Description
Individuals who earn the IAB Digital Ad Operations certification have demonstrated their knowledge and competency in the area of digital ad operations, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DAOC designation.
Digital ad operations professionals work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include creative management, launch confirmation, and pacing confirmation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals, and reviewing the status of campaigns in order to optimize their performance, while assisting the Ad Sales, Marketing, and Product teams in formulating media plans.
Details
If significant education or training is needed? Yes
If significant work experience is needed? Yes
Is an exam required? Yes
How many years until certification must be renewed? 2 year(s)
Certification can be renewed with Continuing Education Units? Yes
Certification can be renewed with re-examination? Yes
Certification can be renewed with Continuing Professional Development? No
Certification can be renewed in multiple ways? Yes
Related Programs
45 Marketing / Digital Marketing programs on Career School App.
No Marketing / Digital Marketing programs are listed yet. Browse all programs
Suggested because IAB Digital Ad Operations Certification applies to Advertising and Promotions Managers. Confirm with the school that its curriculum covers this exam.
Other Certifications from Interactive Advertising Bureau
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