Advertising and Promotions Managers

Overview

Advertising and Promotions Managers has a national median salary of $133,660 per year, with -3.7% projected job growth from 2025–2035. The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation.

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Work Values

• Working Conditions
• Achievement
• Independence

Work Styles

Responsibilities

Tasks

• Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Work Activities

• Communicating with Supervisors, Peers, or Subordinates
• Making Decisions and Solving Problems
• Getting Information
• Working with Computers
• Thinking Creatively
• Establishing and Maintaining Interpersonal Relationships
• Organizing, Planning, and Prioritizing Work
• Scheduling Work and Activities
• Judging the Qualities of Objects, Services, or People
• Communicating with People Outside the Organization

Detailed Work Activities

• Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Observing, receiving, and otherwise obtaining information from all relevant sources.
• Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Scheduling events, programs, and activities, as well as the work of others.
• Assessing the value, importance, or quality of things or people.
• Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

T-A-S-K

Technology, Abilities, Skills & Knowledge

Education

Education Levels of Current Workers

The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation. The chart below shows the highest level of education held by people already working in this field, ages 25 and older. It includes workers who earned more education than the job requires and workers who entered the field under earlier requirements, so the largest bar is not the entry requirement. For example, if someone finished a master's degree and then started working in this field, they are counted under “Master's degree” here, but the job itself typically asks for a bachelor's degree.

Certificates

Certifications applicable to Advertising and Promotions Managers:

Video Resources