Keiser University

Integrated Marketing Communications

Flagship (Residential)
Bachelor Degree
Integrated Marketing Communications
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Keiser University offers this program on campus, and it is also offered in online and hybrid formats (availability varies by campus).
$19,844 per semester at the Flagship (Residential) campus. This program spans 8 semesters at full-time enrollment.
To receive a Bachelor of Science degree in Integrated Marketing Communications, students must complete 120 credit hours as described below. The length of this program is approximately 40 months (this will vary if a student transfers in credits).
The Flagship (Residential) campus tuition and fee disclosure lists no application fee; its initial fees are a $150.00 tuition deposit, refundable before May 1 for fall and November 1 for spring, and a $250.00 housing deposit.
Keiser University participates in federal Title IV financial aid, including grants and federal student loans.

Integrated Marketing Communications is a Bachelor Degree program offered by Keiser University in West Palm Beach, FL. The program takes 40 Months to complete, with tuition of $19,844 per semester.

Program Overview

Keiser University’s Bachelor of Science in Integrated Marketing Communications covers the full scope of integrated marketing, from understanding communication disciplines and marketing channels to executing integrated marketing campaigns that reinforce brand identity. Coursework covers public relations, consumer behavior, advertising campaigns, content marketing, media planning, digital marketing, social media marketing, and more. Students examine how marketing materials, visual elements, and unified messaging work together to shape brand perception and drive customer engagement. Through real world experience and hands-on coursework, students build the foundation to pursue marketing careers with clarity and confidence.

Program Mission

The Integrated Marketing Communications undergraduate program at Keiser University is dedicated to preparing innovative, ethical, and strategic marketing and communication professionals for the dynamic global marketplace. By utilizing traditional and digital media, advertising, public relations, sales and marketing research, our curriculum fosters critical thinking, creativity, and practical skills. Through hands-on experiences, industry partnerships, and a commitment to ethical standards and social responsibility, we ensure our graduates are well-equipped for successful careers and leadership roles, in alignment with Keiser University’s mission of providing a student-centered, quality education.

Program Goals

  1. Provide a comprehensive understanding of modern marketing and communication practices to meet the needs of an ever-changing market environment.
  2. Prepare students for professional roles in marketing, public relations, advertising, digital strategies, sales, and internal and external communications.
  3. Present various research and data techniques that are required throughout multiple industries to promote growth and long-term success in a business environment.
  4. Expose students to real world experiences that will broaden their knowledge and understanding and integrated marketing communications.

Program Highlights

Students gain real world experience through an internship or capstone project completed in their final term. The program offers a Public Relations Concentration for students looking to specialize in strategic storytelling, event planning, crisis communications, and media relations. With flexible class schedules and small class sizes, the classroom environment fosters meaningful engagement between students and faculty.

What sets this Program apart

Gain Job-Ready Skills for a Marketing Communications Career:

  • Marketing strategy development
  • IMC campaign planning and execution
  • Brand message and brand identity management
  • Content marketing and digital marketing techniques
  • Consumer behavior and audience behavior analysis
  • Data analysis and key performance indicators
  • Social media marketing and email marketing
  • Public relations and media planning
  • Market research and strategic planning

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

Admission Requirements and Process

Applicants desiring to enter Keiser University must submit an application to the Admissions Office well in advance of the start date. This permits proper scheduling and assures availability of classroom space. Applications for winter, spring or fall semesters should be made as early as possible, as these entry dates are normally the time of greatest enrollment.

For students enrolling at Keiser University, credit for courses or degrees completed at another institution is subject to approval by the Dean of Academic Affairs. These courses or degrees must be similar in content and duration to those offered in the program for which an applicant has applied. The Dean of Academic Affairs makes the final decision of accepted transfer credits from the received transcript. However, only courses listed on official transcripts receive permanent official transfer credit. (To grant such credit, Keiser University must receive official transcripts--- those mailed directly to Keiser University by the previous institution---by the end of a student’s first semester.) Keiser University requires that, at a minimum, a student complete the final 25% of a program through the University. Active duty, reservists, and National Guard service members who are students can complete at a minimum 25% of a program at any time through the University and graduate. Transfer students are informed in writing of any credits accepted as transferable. Preliminary notification is presented, in most cases, prior to enrollment but in no case later than the end of a transfer student's first semester. Students are responsible for having official transcripts sent to Keiser University from their former institution(s). It may be necessary for students to forfeit some previously earned credit in the transfer process since college philosophies, objectives and programs may vary and change from year to year. Therefore, Keiser University makes no blanket statement or promise of acceptance of credits from any other institution.

Keiser University accepts transfer credits applicable to an applicant's program of study from other institutions recognized by the United States Department of Education (USDE). Keiser University accepts transfer of associate degrees that, upon evaluation, include the appropriate major course distribution without time limitations.

Transfer credits are granted only for courses in which a grade of "C" or higher was earned (2.0 on a 4.0 scale).

General Requirements

  • Application
    A completed Keiser University application or Common Application.
  • High School Transcript (2.7 GPA)
    An official high school transcript with GPA at or above 2.7.
  • SAT, ACT or Entrance Exam Score
    For those students who do not meet the 2.7 HS GPA, a Math and Verbal SAT score equal to or above 830, an ACT composite score equal to or above 17 or a score of 16 or higher on the…
  • Transfer Applicants: Minimum 2.0 GPA
    A minimum cumulative grade point average of 2.0 on a 4.0 scale for all college coursework.
  • Transfer Applicants: Official Transcripts
    Official transcripts from each college previously attended. Official transcripts must be mailed directly to the Admissions Office.
  • Transfer Applicants: 24+ Credits
    Transfer applicants who have completed 24 or more semester credits of college coursework (non-remedial) with a grade of C or higher from a U.S. college recognized by the USDE are…

Application Process

  1. 1
    Contact an Admissions Counselor
    Contact one of Keiser University’s admissions counselors to talk through the program and your options.
  2. 2
    Attend an Open House or Campus Visit
    Attend an open house or plan a campus visit. Applicants are encouraged to visit the University in person.
  3. 3
    Meet With Your Admissions Counselor
    Schedule a convenient time to meet with your admissions counselor to determine if Keiser University is right for you.
  4. 4
    Submit an Application
    Submit an application to the Admissions Office well in advance of the start date. Applications for winter, spring or fall semesters should be made as early as possible, as these entry dates are normally the time of greatest enrollment.
    Apply Now

Program Schedule

Keiser University students take one class at a time. Keiser University term lengths are 4-week, 8-week and 16-week.

Keiser University publishes this program as approximately 40 months and 120 credit hours.

Keiser University lists this program as available on campus, Online and Hybrid.

Tuition is charged per 16-week semester according to the credit hours scheduled.

New cohorts start regularly throughout the year. Our start dates are as follows:
  • October 26th, 2026
  • November 23rd, 2026
  • January 11th, 2027
  • February 08th, 2027
  • March 08th, 2027
  • April 05th, 2027
  • May 10th, 2027
  • June 07th, 2027
  • July 05th, 2027
  • August 02nd, 2027

Cost of Attendance and Financial Aid Information

Per Semester Tuition
≈ $19,844
FAFSA Code
Net Price Calculator

Keiser University charges tuition per 16-week semester according to the number of credit hours scheduled, not per program. The rates below are the university’s published Flagship (Residential) campus Tuition and Fee Disclosure, effective Fall Semester 2026, and are subject to annual review.

Semester credit loadTuition per semester
Full time (12 to 17.99 credits)$19,844.00
Three-quarter time (9 to 11.99 credits)$14,883.00
Half time (6 to 8.99 credits)$9,922.00
Less than half time (0 to 5.99 credits)$4,961.00
Over full time (18 to 24 credits, Dean’s approval, minimum 3.0 CGPA)$24,805.00

Required fees

  • Tuition deposit — $150.00, refundable before May 1 for fall and November 1 for spring
  • Housing deposit — $250.00, refundable before July 1 for fall and December 1 for spring
  • Education fee — $976.00 per semester, for programmatic participation and facilities resources
  • Technology fee — $309.00 per semester
  • Health insurance — $2,169.00 per academic year, or $1,370.00 for spring and summer only

Other fees are charged per occurrence: withdrawal $100.00, orientation $100.00, re-entry $150.00, car permit $50.00 ($15.00 for an additional permit), returned check $40.00, dorm key replacement $30.00, library late fee $10.00, student ID replacement $30.00, late payment $25.00 and transcript $10.00. Program supplies and kits vary by program; textbooks are estimated at up to $2,000.00 per semester.

Financial aid

Keiser University participates in federal Title IV financial aid. Students seeking aid complete the FAFSA using the university’s federal school code, 015159.

Estimated Student Costs

Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the school’s catalog or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.

Curriculum

To receive a Bachelor of Science degree in Integrated Marketing Communications, students must complete 120 credit hours as described below. The length of this program is approximately 40 months (this will vary if a student transfers in credits).

Required Courses

Subject #NameCredits
COM1004Introduction to Communication Studies3
COM1221Introduction to Social Media Platforms3
GEB1112Entrepreneurship3
MAN1021Principles of Management3
MAR1011Introduction to Marketing3
MAN2300Human Resource Management3
IDS1107Strategies for Success3
POS1041Political Science (required)3
PSY1012Introduction to Psychology3
SYG1000Sociology3
SPC1017Speech Communication3
CGS1000CIntroduction to Computers3
ENC1101English Composition I3
ENC2102English Composition II3
AML1000American Literature3
ENL1000English Literature3
MAC2105College Algebra3
MGF2106College Mathematics3
MGF2107Applications of Mathematics3
STA2023Statistics3
BSC1005General Biology3
BSC1006Advanced Biology3
BSC1050Environmental Science3
OCB1010Marine Biology3
COM3132Interpersonal Communications3
COM3110Business and Professional Communication3
COM3106Cross-Cultural Communication3
COM3416Media Theory and Effects3
COM3500Political Communication3
COM4302Introduction to Communication Research3
COM4500Communication Law and Ethics3
COM4053Public Relations Campaigns3
MMC4123Multimedia Writing3
MAR4403Sales and Sales Management3
MAR4503Consumer Behavior3
MAR4334Advertising and Promotional Management3
MAR4804Marketing Strategy3
COM4940Internship3
COM4958Capstone3
COM3465Conflict and Resolution3
MAR4841Service Marketing3
MAR4721E-Marketing3
MAN3326Industrial/Organizational Psych3
MAN4583Project Management3
MAN4602International Business3
PUR3117Strategic Storytelling and Digital Content Creation3
PUR3450Public Relations and Event Planning3
PUR3463Sports Communication3
PUR4400Crisis Communications3
PUR4407Managing Media Relations3
PUR4404International Public Relations3
CGS3300Management Information Systems3
ENC3213Professional Writing3
IDS3355Critical Thinking3

Career Outcomes

Graduates of Keiser University’s integrated marketing communications degree program step into career paths across marketing, advertising, public relations, and digital media. This bachelor’s degree supports marketing professionals by strengthening their ability to execute integrated marketing campaigns, develop marketing strategies, manage brand identity, and reach target audiences across multiple channels. Whether working alongside sales teams, supporting a content marketing manager, or leading their own advertising campaigns, graduates bring skills in strategic planning, marketing communications, and consumer behavior into every role they pursue.

Career Pathways in Marketing and Communications

  • Marketing manager
  • Content marketing manager
  • Digital marketing manager
  • Public relations specialist
  • Brand manager
  • Social media marketing coordinator
  • Market research analyst
  • Marketing communications specialist
  • Email marketing specialist
  • Media planning coordinator
  • Customer relationship management specialist

Placement Rate

Keiser University publishes the following in its 2025 Undergraduate Placement Rates report for BS Integrated Marketing Communications.

EligiblePlacedIn FieldRelated Field%Placed%IF/RF
431075%25%

Keiser University’s notes on this report: “Does not include international campuses.” “Report as of April 2026, 16.43% has been verified through 3rd party.”

Although Keiser University provides employment placement assistance, it cannot promise or guarantee employment.

What to expect as a Keiser University student

Keiser University’s integrated marketing communications degree program supports students at every stage of their career journey, from recent high school graduates to working professionals and career changers looking to build or shift into marketing. With flexible online and on-campus options, the program aligns with career goals and supports skill-building in digital marketing, advertising, public relations, and more. Whether the path leads to a role as a content marketing manager, a public relations specialist, or a social media marketing coordinator, Keiser provides the hands on experience and marketing communications foundation to move forward with confidence.

Campus Address

Flagship (Residential)
2600 North Military Trail
West Palm Beach, FL 33409

Why Accreditation Is Important

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, masters, educational specialist, and doctorate degrees.

  • Eligible for federal Title IV financial aid
  • Credits earned toward a respected credential

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Integrated Marketing Communications
Integrated Marketing Communications
Integrated Marketing Communications
Integrated Marketing Communications, BS Degree

Top Questions About Earning an Integrated Marketing Communications Degree

Can I earn an integrated marketing communications degree online at Keiser University?
Yes. The Bachelor of Science in Integrated Marketing Communications at Keiser University is available online, with options to study on campus or in a hybrid format. Students access the same quality instruction, support, and resources regardless of their chosen learning format.
What career paths can I pursue with this IMC degree?
Graduates pursue diverse career opportunities in marketing, advertising, public relations, digital marketing, social media marketing, content marketing, media planning, and more. Common roles include marketing manager, content marketing manager, public relations specialist, brand manager, and digital marketing coordinator.
What makes the integrated marketing communications program different from a general marketing degree?
The IMC program focuses on coordinating consistent messaging across multiple channels, combining advertising, public relations, digital marketing, content marketing, and direct marketing into one strategic approach. Students learn the full IMC process rather than a single communication discipline, which prepares them to lead broader marketing communications efforts.
Can I transfer credits from another institution?
Yes, Keiser University accepts transfer credits for undergraduate and graduate-level programs. Our admissions team will work with you to review your transcripts and determine your transfer eligibility. Credits transfer based on several factors including accreditation and course equivalency. Learn more about credit transfer requirements and eligibility requirements.
Is financial aid available for online students?
Absolutely. Students in this program may qualify for grants, scholarships, and tuition assistance programs. Military veterans may also qualify for education benefits. Speak with a dedicated financial aid counselor to explore all available options and create a plan that fits your situation. Learn more about Keiser University’s Financial Services.
What skills will I build in the integrated marketing program?
Students build skills in marketing strategy, IMC campaign planning and execution, digital marketing, public relations, consumer behavior, content marketing, market research, data analysis, and communication across multiple channels. Courses in media planning, advertising, and social media marketing round out the degree.
How long does it take to earn a bachelor's degree in integrated marketing communications?
The Bachelor of Science in Integrated Marketing Communications takes approximately 40 months to complete. Transfer credits may reduce completion time. Contact the admissions team for more details.
How much does it cost to earn this degree?
Tuition at Keiser University varies by degree program. Keiser offers financial aid, military and veteran benefits, scholarships, and tuition reimbursement to those who qualify. For more detailed cost information, please contact an admissions advisor. Get more information about Keiser University’s tuition and costs.
What courses are required in the integrated marketing communications program?
The BS in Integrated Marketing Communications includes courses in marketing strategy, advertising and promotional management, consumer behavior, public relations campaigns, media theory, communication law and ethics, digital marketing, multimedia writing, sales and sales management. Students also choose between a Public Relations Concentration or a set of additional major electives. An internship or capstone project brings real world experience into the final stages of the degree.
Ready to get started?
Apply to Integrated Marketing Communications at Flagship (Residential).
Integrated Marketing Communications