Demonstrators and Product Promoters

Overview

Demonstrators and Product Promoters has a national median salary of $39,320 per year, with +0.2% projected job growth from 2025–2035. The Bureau of Labor Statistics lists no formal educational credential as the typical education needed to enter this occupation.

Description

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Work Values

• Relationships
• Independence
• Recognition

Work Styles

Responsibilities

Tasks

• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
• Sell products being promoted and keep records of sales.
• Keep areas neat while working and return items to correct locations following demonstrations.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

Work Activities

• Performing for or Working Directly with the Public
• Selling or Influencing Others
• Establishing and Maintaining Interpersonal Relationships
• Communicating with People Outside the Organization
• Communicating with Supervisors, Peers, or Subordinates
• Getting Information
• Judging the Qualities of Objects, Services, or People
• Making Decisions and Solving Problems
• Thinking Creatively
• Developing and Building Teams

Detailed Work Activities

• Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
• Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
• Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Observing, receiving, and otherwise obtaining information from all relevant sources.
• Assessing the value, importance, or quality of things or people.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Encouraging and building mutual trust, respect, and cooperation among team members.

T-A-S-K

Technology, Abilities, Skills & Knowledge

Education

Education Levels of Current Workers

The Bureau of Labor Statistics lists no formal educational credential as the typical education needed to enter this occupation. The chart below shows the highest level of education held by people already working in this field, ages 25 and older. It includes workers who earned more education than the job requires and workers who entered the field under earlier requirements, so the largest bar is not the entry requirement. For example, if someone finished a bachelor's degree and then started working in this field, they are counted under “Bachelor's degree” here, but the job itself typically asks for no formal educational credential.

Certificates

Certifications applicable to Demonstrators and Product Promoters:

Video Resources