Public Relations Managers

Overview

Public Relations Managers has a national median salary of $146,910 per year, with +5.7% projected job growth from 2025–2035. The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation.

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Responsibilities

Tasks

• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Assign, supervise, and review the activities of public relations staff.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Develop, implement, or maintain crisis communication plans.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Work Activities

• Communicating with People Outside the Organization
• Establishing and Maintaining Interpersonal Relationships
• Communicating with Supervisors, Peers, or Subordinates
• Getting Information
• Thinking Creatively
• Making Decisions and Solving Problems
• Organizing, Planning, and Prioritizing Work
• Developing Objectives and Strategies
• Developing and Building Teams
• Interpreting the Meaning of Information for Others

Detailed Work Activities

• Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Observing, receiving, and otherwise obtaining information from all relevant sources.
• Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Encouraging and building mutual trust, respect, and cooperation among team members.
• Translating or explaining what information means and how it can be used.

T-A-S-K

Technology, Abilities, Skills & Knowledge

Education

Education Levels of Current Workers

The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation. The chart below shows the highest level of education held by people already working in this field, ages 25 and older. It includes workers who earned more education than the job requires and workers who entered the field under earlier requirements, so the largest bar is not the entry requirement. For example, if someone finished a master's degree and then started working in this field, they are counted under “Master's degree” here, but the job itself typically asks for a bachelor's degree.

Certificates

Certifications applicable to Public Relations Managers:

Video Resources