Marketing Managers

Overview

Marketing Managers has a national median salary of $166,790 per year, with +6.9% projected job growth from 2025–2035. The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation.

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Work Values

• Working Conditions
• Achievement
• Independence

Work Styles

Responsibilities

Tasks

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Work Activities

• Establishing and Maintaining Interpersonal Relationships
• Updating and Using Relevant Knowledge
• Developing Objectives and Strategies
• Selling or Influencing Others
• Communicating with People Outside the Organization
• Thinking Creatively
• Getting Information
• Communicating with Supervisors, Peers, or Subordinates
• Working with Computers
• Organizing, Planning, and Prioritizing Work

Detailed Work Activities

• Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Keeping up-to-date technically and applying new knowledge to your job.
• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
• Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Observing, receiving, and otherwise obtaining information from all relevant sources.
• Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.

T-A-S-K

Technology, Abilities, Skills & Knowledge

Education

Education Levels of Current Workers

The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation. The chart below shows the highest level of education held by people already working in this field, ages 25 and older. It includes workers who earned more education than the job requires and workers who entered the field under earlier requirements, so the largest bar is not the entry requirement. For example, if someone finished a master's degree and then started working in this field, they are counted under “Master's degree” here, but the job itself typically asks for a bachelor's degree.

Certificates

Certifications applicable to Marketing Managers:

Video Resources