Market Research Analysts and Marketing Specialists

Overview

Market Research Analysts and Marketing Specialists has a national median salary of $78,760 per year, with +7% projected job growth from 2025–2035. The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation.

Description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Work Values

• Achievement
• Working Conditions
• Support

Work Styles

Responsibilities

Tasks

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Seek and provide information to help companies determine their position in the marketplace.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Work Activities

• Getting Information
• Interpreting the Meaning of Information for Others
• Analyzing Data or Information
• Working with Computers
• Processing Information
• Communicating with Supervisors, Peers, or Subordinates
• Organizing, Planning, and Prioritizing Work
• Communicating with People Outside the Organization
• Establishing and Maintaining Interpersonal Relationships
• Identifying Objects, Actions, and Events

Detailed Work Activities

• Observing, receiving, and otherwise obtaining information from all relevant sources.
• Translating or explaining what information means and how it can be used.
• Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
• Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
• Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

T-A-S-K

Technology, Abilities, Skills & Knowledge

Education

Education Levels of Current Workers

The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation. The chart below shows the highest level of education held by people already working in this field, ages 25 and older. It includes workers who earned more education than the job requires and workers who entered the field under earlier requirements, so the largest bar is not the entry requirement. For example, if someone finished a master's degree and then started working in this field, they are counted under “Master's degree” here, but the job itself typically asks for a bachelor's degree.

Certificates

Certifications applicable to Market Research Analysts and Marketing Specialists:

Video Resources