Sales Managers
Overview
Sales Managers has a national median salary of $148,270 per year, with +4.5% projected job growth from 2025–2035. The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation.
Description
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Work Values
- Independence
- Working Conditions
- Achievement
Work Styles
Responsibilities
Tasks
- Oversee regional and local sales managers and their staffs.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
- Review operational records and reports to project sales and determine profitability.
Work Activities
- Selling or Influencing Others
- Establishing and Maintaining Interpersonal Relationships
- Communicating with Supervisors, Peers, or Subordinates
- Making Decisions and Solving Problems
- Developing and Building Teams
- Guiding, Directing, and Motivating Subordinates
- Communicating with People Outside the Organization
- Coaching and Developing Others
- Training and Teaching Others
- Getting Information
Detailed Work Activities
- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Encouraging and building mutual trust, respect, and cooperation among team members.
- Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
- Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
- Observing, receiving, and otherwise obtaining information from all relevant sources.
T-A-S-K
Technology, Abilities, Skills & Knowledge
Technology Skills
- Customer relationship management CRM software
- Data base user interface and query software
- Enterprise resource planning ERP software
- Development environment software
- Business intelligence and data analysis software
Abilities
- Oral Comprehension
- Oral Expression
- Written Comprehension
- Written Expression
- Deductive Reasoning
Skills
- Active Listening
- Negotiation
- Speaking
- Critical Thinking
- Judgment and Decision Making
Knowledge
- Sales and Marketing
- Customer and Personal Service
- English Language
- Administration and Management
- Personnel and Human Resources
Education
Education Levels of Current Workers
The Bureau of Labor Statistics lists a bachelor's degree as the typical education needed to enter this occupation. The chart below shows the highest level of education held by people already working in this field, ages 25 and older. It includes workers who earned more education than the job requires and workers who entered the field under earlier requirements, so the largest bar is not the entry requirement. For example, if someone finished a master's degree and then started working in this field, they are counted under “Master's degree” here, but the job itself typically asks for a bachelor's degree.
Certificates
Certifications applicable to Sales Managers:
| Certificate name | Certifying Organization | Type |
|---|---|---|
| Accredited Adviser in Insurance (AAI) | The Institutes | D |
| Agile Certified Product Manager (ACPM) | Association of International Product Marketing and Management | D |
| Certified Brand Manager | Association of International Product Marketing and Management | D |
| Certified Commercial Contracts Manager (CCCM) | National Contract Management Association | D |
| Certified E-Commerce Consultant (CEC) | Institute of Certified E-Commerce Consultants | D |
| Certified Financial Marketing Professional (CFMP) | American Bankers Association | D |
| Certified Franchise Executive (CFE) | International Franchise Association | D |
| Certified Hospitality Marketing Executive (CHME) | Hospitality Sales and Marketing Association International | D |
Income & Employability
Income Percentile
The median (50th percentile) is the middle wage; 10% earn less than the low figure and 10% earn more than the high figure.
| Low (10%) | $60,130 |
| Median (50%) | $126,520 |
| High (90%) | $257,310 |
Income by Experience
How pay typically grows from entry level (0–2 yrs) to expert (8+ yrs).
| Entry (0–2 yrs) | $103,772 |
| Mid (3–5 yrs) | $136,004 |
| Senior (6–8 yrs) | $155,474 |
| Expert (8+ yrs) | $207,118 |
Employability
There are currently 650,100 jobs in this career path (2025). That number is projected to grow to 679,100 by 2035, a +4.5% change.
+4.5% growthVideo Resources
Training Programs
7 programs at 6 schools on Career School App prepare students for a career as Sales Managers, including Business Management (7).
- Leadership SkillsBlackstone Career Institute · Allentown, PACertificate · 3–6 months
- Associate of Applied Business - Business ManagementGlobal Tech College · Toledo, OHAssociate Degree · 2 years (up to 26 months)
- Applied ManagementGraduate America · Addison, TXAssociate Degree · 60 semester credit hours — 9 to 12 months full time, 18 to 24 months part time
- Business ManagementInteractive College of Technology · Chamblee, GAAssociate Degree · 72 semester credits (~75-90 weeks; 1,280 contact hours)
- Associate of Applied Science in ManagementSouthern Careers Institute · Austin, TXAssociate Degree · 45 weeks
- Business ManagementU.S. Career Institute · Fort Collins, COAssociate Degree · 60 semester credits / four semesters
- Business Management DiplomaGlobal Tech College · Toledo, OHDiploma · 4 quarters (up to 14 months)
Related Careers

This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a registered trademark of USDOL/ETA. Used under the CC BY 4.0 license.
Certification, licence and career video information is sourced from CareerOneStop, sponsored by the U.S. Department of Labor, Employment and Training Administration (DOLETA) and the Minnesota Department of Employment and Economic Development (DEED).
Wage, employment and outlook figures are from the U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) and the Employment Projections program. Figures describe the occupation, not any particular program or graduate.
Career cluster definitions are from Advance CTE.
Pay-by-experience bands are from Lightcast (as recent as July 2025).